1. Where / How do I find the right numbers to check whether something is installed?

Go to reports and then select one of the own reports or create a new one. Select (only) the advertising space in question in the report from. Select the 'Today' and make any group to look for hours at a time. Select the appropriate columns, such as views, requests rejected requests, etc. Press Apply filters.

2. installed code?

Please check first whether the code is installed. If the code is installed and this is queried on the website from a visitor, the ad server will include a request. In AdServer you will find the request under Reports> My Reports in the "Requests". no requests are found or bathes the line not only in the report on (because all columns are 0), the code is not (correctly) is installed and must be checked. Are there requests check point 2

3. Requests accepted?

Unless the ad server requests receive, it may decide to reject it (eg in robots, or due to blacklisting of the referrer). Check whether the "Rejected Requests" column is high. Furthermore, requests can be rejected because of targeting, check here the "inappropriate requests" column.

4. Found campaigns?

Provided that requests the ad server does not seek to be rejected by campaign. he finds no campaigns or oppose any campaign delivery (frequency capping, geo-targeting, volume reaches etc) of the ad server counts an "empty request". If the number of empty Requests high? If yes, continue with the fourth - if No, proceed to the "Empty requests are not high" on.

5. booked campaigns?

Look under Administration> Web pages> Bookings whether campaigns are booked on that ad space. If the list is not empty, go to the next step, otherwise you book campaigns.

6. campaigns fit?

Check the campaigns booked if they fit for traffic. Compare especially 

• whether the traffic is asynchronous (Reporting column "Asynchronous Requests") and the advertising media "asynchronous advertising material" = "yes" or "Yes, via Iframe" have
• whether the traffic is SSL encrypted (Reporting column "SSL Requests") and the advertising media have "HTTPS / SSL possible" to "Yes"
• whether the country of traffic (fold out the area for advertising space in the report and "Display countries" the checkbox Mark) with the geolocation of the campaign / Advertising matches

7. RTB used?

Unless booked campaigns RTB use advertising materials, check that traffic to the DSP is sent and whether it provides ( "RTB requests sent" and "received bids" Reporting columns).

8. Empty requests are not high

Where the number of empty request is zero or very low, the ad server for the delivery of campaigns has held (implication: Each request is not empty, was a campaign supplies). If still no views are counted, please check the following points:

9. Passbacks used?

Unless the Advertiser Passbacks used, it can give back the traffic without causing a View is counted. Check "sent passback" the columns with the names for this "get passback back", etc.

10. Pop-up Blocker?

Unless popup advertising media are used, a pop-up blocker may prevent this. Please review the advertising material and make (if necessary temporarily to test) the advertising media to "pop-up on click" or "layer" to.