In order to deliver a campaign that foundations must be laid on this first.
Advertisers
To create a new advertiser, select the Advertiser point in the administration area. In the middle area you will find the Advertiserliste, further right, the statistics and the form for editing and adding Advertiser. Enter the Advertiserdata here, you set the status to "Active: yes" click "Save". Now load the Advertiserliste new and the customer appears with the most important data in the overview.
Default campaign
A campaign is the most important element within the ad delivery. They defined period, prices and delivery type. To guarantee that more advertising can appear on the advertising space, should be established as a default first campaign - which can always be turned off if no other campaigns are no longer present so a campaign.
Similar to creating a new Advertiser choose to create a campaign in to the Administrator after which appear the campaign list as well as the right statistics and entry form in the central area the entry campaigns.
For a default campaign you should do the following: (not mentioned settings are left at the default value)
| General | Campaign: | Default campaign |
| Advertiser: | usually for yourself | |
| Active: | Yes | |
| Start date: | today | |
| End date: | open end | |
| planning | Priority: | 1) Default campaign |
Then click "Save". The campaign appears in the campaign list.
Usually because no money is paid for self-promotion, here omitted the settings for CPM, CPC, CPL and CPO. If you still want to pay the webmaster for this advertising service or paid for by an advertiser for it, you can also set to "yes" and specify a price nor the settings CPM / CPC / CPL / CPO. It is important because it no end possibility is set to be a default campaign. Terminal facilities would be about the setting of a frequency-capping (max. Views per user), limits (max views per day, max clicks per day, ...) or booking volume (booked views, clicks booked ...) and optimization measures (CTR optimization, IP-targeting, day of the week ...).
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Important : All campaigns need to be sure yet been posted. How to do this, see the next chapter. Unposted campaigns are delivered automatically! |
Normal Campaigns
After you have created a default campaign, you can now create more campaigns. The way is always the same as a default campaign, but with the difference that here the priority is set higher and are defined usually stop conditions (eg if the Customer has booked a certain number of clicks, the campaign will, of course, only this number deliver to clicks and then automatically be terminated).
Creative
After customer and campaign have been created, missing the last yet the ad itself. In each campaign can do this any number of creatives of any type and any format are inserted (including banners and pop-ups together in a campaign).
So Now change the admin section to creative. In the middle, then the list of creative and right statistics and adding and editing takes place again. For details on the creative can be found in the next chapter.