Action tracking via cookies will be possible only for users with permission. In all other cases only session tracking via anonymous IP is possible (= inaccurate with a larger time interval)
What does this mean for me as a customer?
Depending on the legal opinion, user consent is required for the setting of cookies. This setting can be defined in Settings> Privacy.
For Action tracking a cookie must be set to the user to identify them later. If the consent is not obtained, the action can only be counted via session, ie only a few minutes/hours after the jump.
How is the consent of the users obtained?
The IAB.EU is currently developing a "Consent Management platform" (CMP) with which it globally
will be uniform rules for the collection and processing of approval. These
Consent must be obtained from the publisher.
Was the approval obtained, the "Consent string" must (string of CMP containing the information for approval) via parameter gdpr_consent=... are passed to AdSpirit.
AdSpirit is (GLV) of the IAB registered in the global manufacturers list with ID 6.
In addition AdSpirit is registered in the global CMP list of the IAB with the ID 4.
A provider I can, we recommend here is http://www.consentmanager.de There are still a number of other suppliers or your publisher has implemented its own solution. Unless you are using a CMP, we recommend to make sure that it is registered with the IAB and IAB CMP Framework implements. This is a general standard that governs cooperation between CMP and AdServer. AdSpirit supports this standard on AdServer page.
It may be necessary to the Consent string is passed to the advertiser. For this %gdpr_consent% can be passed to the provided by the advertiser in the code, the Consent string over the placeholder.