The forecast is a helpful tool. It is calculated on the basis of statistical data of the last 30 days, which View- or click numbers for a period of time, channel and / or format could be achieved.
Please note that the calculation of the forecast is based solely on historical data - the calculated values are therefore only occur exactly as if more consistent all placements (ie all websites continue to provide exactly the same amounts, etc.).
It is further noted that other ongoing campaigns could access the calculated volume. This means that only a fraction of the calculated volume could be available depending on the workload with other campaigns. The calculation of the forecast can therefore be considered only as a very rough estimate of the maximum deliverable quantity at comparable scope.