|Planning||The planning target describes the value to which the campaign is to be delivered towards and upon reaching that value the campaign to be stopped (except for the date). With open campaign planning no optimization is done. The campaign is then delivered as it has been set. Is a planning target for views or clicks set, the delivery of the campaign is necessary, automatically adjusted depending on the period distribution so that every day a corresponding View- or number of clicks can be generated and the campaign is thus automatically distributed optimally over the accounting period.|
|If target is not reached:||Specifies what to do if the campaign goal was not reached.|
|Priority:||The priority concerns the book-drying of the campaign (see here Booking / Priority).|
The daily distribution of campaign determines how the delivery throughout the day to be controlled.
A "uniform" distribution day means that every hour about as many views / clicks to be generated as the normal traffic pattern corresponds to (if possible) throughout the day. Normally, the traffic is not distributed evenly throughout the day but at night is usually less traffic than in the afternoon. The AdServer follows "uniform" of this curve at. Example: The normal curve says at X website that typically 35% of traffic at 12 o'clock noon are achieved. Are 12:00 noon but already 40% of the daily clicks (campaign goal) is reached, the campaign will be stopped for a few minutes and continued afterwards. This ensures that the clicks are distributed from the daily curve.
A "exactly equal" days distribution means that are to be distributed based on the time the views / clicks, regardless of the day curve. At 12:00 noon, therefore, exactly 50% should be achieved.
The value "as soon as possible" is defined here that the campaign all the free advertising space made available and the campaign is not to be distributed throughout the day. Once the daily quota is reached, the campaign is stopped
|Period distribution||The period distribution corresponding to the daily distribution for the period of campaign planning. A uniform distribution period ensures that every day the same number of views / clicks generated. "As soon as possible" ensures that the campaign will quickly dismantled. And with optimized period distribution of ad server optimizes the delivery so that the campaign is on the one hand delivered evenly and the other on a daily basis the same number of possible campaign volumes are posted. This can happen that campaigns are not fully delivered or stop Tageweise if enough / too many other campaigns are posted.|
|Delivery schedule||Specifies the days / hours for which the campaign is not to be switched. The campaign is automatically put on these days / hours of delivery.|
|campaign exclusion||Are the IDs of campaigns to which a user has seen the current campaign then no longer allowed to see. Please note that this does not work the other way around; ie you want a user either campaign A or campaign sees B you have to do the exclusion for B at Campaign A and B suspension for A.|
The setting defined in general should proceed as the ad server when on an placement available to more than an advertising agent of this campaign:
|Max. simultaneous creatives||Specifies the number of advertising media this campaign a maximum on a single page (document) must appear simultaneously. Please note that this functionality is only possible if the billboards are incorporated by script.|
|PostView tracking||When a tracking cookie is activated at each insertion of an advertisement is also set so that the count of PostView leads, clerk of, and -Actions is possible. If not checked only Postclick leads, -Sales and -Actions can be counted.|
|Use passback code||Passback code allowed to give back the Advertiser impressions, so the ad server may select a different advertising media.|
|ignore minimum price||the set minimum CPMs / minimum CPCs / minimum eTKPs and CPM / CPC / CPX exclusions of Web sites and advertising space will ignore|
|set sort CPM||is used for optimization compared to other campaigns, an assumed CPM can be set.|
(Be opened can) advanced settings
|Automatic planning||Provided that the automatic adjustment of the campaign settings, the ad server will adjust the campaign as adjusted - ie, it can be set, for example, according to adjustments to planning target, period distribution, etc., the maxima. Likewise, the campaign is automatically activated and deactivated.|
|Create screenshots||How can I take screenshots with AdSpirit?|
|include in calender||If the campaign planning for a campaign activated, it will appear in the calendar and can be optimized accordingly. Similarly, the data of the campaign to optimize the delivery are used. Campaigns that are not included in the planning are not period Optimized|
|Default view order||Setting the value to be used for booking order.|
|Allow cookie Spreading||Specifies whether cookie-spreading is permitted in this campaign or not. (see cookie-spreading )|
Notes: Please note the following guidelines for campaign planning:
The ad server will attempt to distribute the clicks or views as possible. however, it may happen that the existing media volume is not sufficient for the complete delivery of the campaign, depending on the settings made (in particular frequency capping, targeting, etc.). For this reason, all campaigns should be checked regularly.
If the campaign planning enabled, the ad server will automatically switch the campaign and unwind. If you want to switch off manually a campaign at times, also the campaign planning needs to be turned off so that it does not automatically switches on again.
Unless optimized distribution period is selected, the ad server will distribute the campaign so that seen every day on all campaigns many views as possible are the same needed. For this, the ad server in view campaigns to switching View number, and for click campaigns the booked number of clicks, multiplied by the average or expected CTR, use and delivery volumes so divided that each day about the same view number is to generate ( and this number then again count on clicks shut). Practical example:
Suppose there are three campaigns to be delivered optimized. A campaign runs continuously over the optimization period (in this example three days, but in practice, the ad server optimizes the next 10 days). Campaign B starts only on day 3 and C campaign ends on the first day. the extradition would normally distributed like this:
|campaign||day 1||day 2||day 3|
However, for each day will be delivered the same amount of media volume, the AdServer plans to campaigns like this to (we assume all campaigns have the same click-through rate):
|campaign||day 1||day 2||day 3|
However, this is merely an example. For performance reasons, the ad server will never lower a campaign by more than 1/4 of the normal value or increase. (The distribution of campaign A would be a maximum of 87/125/88)
Keywords: campaigns, planning, start, end, goal, distribution