| campaign | to which the advertising material is associated campaign. |
| name | Name of the banner (only serves recognition eg within the statistics). |
| Banner URL | As a banner URL, the URL of the GIF, JPEG, PNG,WebP or SWF file is specified to be displayed later. The stored file has to have the height and width indicated by Height / width (that is automatically determined when adding the banner). |
| Click goals |
As a click target URL is specified, the visitors will be directed after clicking on the ad. Instead of a click-through URL multiple click-through URLs can be stored if necessary. See the "Multiple click URLs" in the chapter "Special instructions for Flash media." |
| Flash | Unless it needs to flash creative acts (SWF file banner URL) this option and Old graphics are entered. The Old graphics has to have the same format (height and width) as have the Flash file and present as a GIF, JPEG or PNG. |
| Old graphics (Flash) | Alternative graphic that appears to those users who have not installed Flash. |
| View tracking URL | The tracking URL is the URL of an external tracking images. Unless it is to be allowing the customer to use a second count source of impressions, this can be set via this tracking URL. In practice, this serves to avoid unnecessary traffic on the servers of the customer: The advertising materials are hosted directly from the marketers, so that the customer can count the views nonetheless, a tracking pixel is integrated. The URL of this pixel is specified in the tracking URL. |
| status | Determines whether an advertisement is to deliver or not. are exclusively advertising media with status Active. |
| Active from / to | Determines at which time the status of this advertising medium is to be provided by the Ready to active or from active to Ready. Advertising material Disables the status is not changed automatically. |
| ExpandableAd | Determines whether there is a ExpandableAd concerns with the advertising media, so a promotional product that will change the size for user reaction. |
| Enlarge by ... | Determines the number of pixels up / down / right / left to the advertising media increased. |
| starts as | Determined as the advertising medium is started. |
| Function ... | Determines various function names which are used to control the advertising material. More on this in separate help article about ExpandableAds |
| position |
Determines whether the position of the banner should be changed. Available are "not change" and "relative" and "absolute". relative: The ad is on the standing relative to the point it without repositioning would have moved. The indication Left = 100, ie, top = 200 means that the ad is shifted by 100 pixels to the left and 200 pixels down. Absolute: The ad is in absolute terms from the side of the window positioned. The indication Left = 100, ie, top = 200 means that the ad is placed exactly at the position 100x200 from the left top of the page. Please note: repositioning takes only as long as the ad is displayed via a script, when using IFrames the ad is not repositioned. |
| Top left | Distance to the left or top of the re-positioning the advertisement. |
| deliver as Layer | Determines whether the ad instead as a banner will now be delivered as a layer. marked as a layer advertising materials are then delivered no more than a banner ad space but only over a pop-up / pop / Layer advertising space. |
| Show Close | Determines whether a close button (IAB standard) to be displayed right above the layer. |
| Close function | Specifies the name of the JavaScript function that was used to closing the layer. (See notes below) |
| width | Width of the banner (box will be displayed only after the addition). |
| height | Height of the banner (box appears after you add). |
| The pressure describes the proportion of an advertisement in the campaign compared to other advertising media with the same format (see pressure). | |
| Alt text | The alt text defines a text that should be assigned to the banner, if / can as long as it was not loaded /. He has little meaning. |
Keywords: banner, promotional products, click, url