The AdServer plans to ship for 10 days (today + 9) before and tried doing all campaigns whose period distribution is set to "optimized" to make reservations to the same number in the same period every day campaigns possible with the planning target number of clicks or View Number be switched. This ensures that, even if campaigns are finished and start new campaigns until days later, the AdServer ongoing campaigns distributed so that there will be no supply drops and there is an equally high as possible delivery to every day.
Fixed Planning
addition can be per campaign for each day of the delivery destination defined separately. To do this, the campaign tag cell and enter the target value. The calculation of the delivery planning always takes place with the daily settlement at night. If you have a fixed plan activated, the remaining days are thus not adjusted.
Note: The value 0 as well as in the campaign settings means "infinite". If you set a daily value to "x" or 0, the fixed Planning is deleted for that day and replaced with a value calculated by the system.
Keywords: media planning, clicks, views