As Interstitial / Presitial to an intermediate page that appears visiting the website or actual between the exchange within the web page (interstitial) before (Prestitial) understands. Here, instead of the actual website an advertising page is upstream or zwischengeschalten usually disappears automatically after a few seconds and provides a view on the actual page. In the broadest sense this corresponds to a layer of full-page size occupies.
implementation
To insert an interstitial advertising media, first create a banner or HTML advertising media as usual. Then select "deliver as" in this promotional material within the tab positioning in the property to "interstitial". Here you can also determine how many seconds the display appear or to disappear and the background color to wear the display.
Practical implementation of a Close- / Next link
Select "Show Close" in the settings to "yes" the standard IAB Close Button is displayed (red cross to close the Layers). You this function is not enough, you can define your own Close-Link by including within the HTML advertising material other HTML code and thereby associate with the placeholder %layerclosefunction%.
Example:
<a href="javascript:%layerclosefunction%">Weiter zur Webseite »</a>
Keywords: interstitials, prestitials, breakers advertising, splash page