Each banner can be linked with up to 3 other promotional materials to tandem, Tripple- or quad-Ads. This can be done in two ways:
a) linked advertising material without single-tag
b) linked advertising materials with single-tag
a) Linked creative without single-tag
Means that 2 to 4 creatives of a campaign are displayed simultaneously on one website. The necessary prerequisite for this is that the creatives are set up accordingly and that there is a corresponding number of advertising spaces in the appropriate format on the website. The creative will then only be displayed if the AdServer can show all linked creative at the same time. If the latter is not possible, e.g. because there are too few placements available on the website, not a single linked ad media will be displayed.
Example: Several banner on a Web page should display the same motif.
Implementation: First create all advertising media as usual. You do this in all advertising media to be linked to each other advertising media made so that each advertising medium has the information with which other promotional materials, it is to be linked. Detailed guidance Wallpaper
Important: In order for a promotional product that is not set as a single tag can be supplied as a tandem ad must needed for the tandem billboards all be integrated as script code.
b) Linked creative with single-tag
This means that several creative are delivered by using one placement. The advantage over linked ad media without a single tag is that only one placement is used for this purpose and the creative is therefore displayed even if no additional placement is available.
Example: Hockey Stick / Wallpaper Ad or tandems from Layer + Banner
Implementation: First create all creatives as before. Then select the link for one of the creative (i.e. select the other creatives in the "link with" setting) and also set the single tag option to "Yes". It is also recommended that you deactivate the other creatives, so that they are not delivered as normal creative. Detailed Instructions wallpaper with single-tag
Keywords: tandem, hockey stick, wallpaper, triple-ad, Trandem-ads, fireplace