How can I add an additional macro (tracking parameter) to the advertiser’s click URL and target URL?

Question

Is it possible, within a campaign, to attach custom parameters — for example, from a publisher’s platform — to the click URL and forward them to the advertiser’s final URL?

Answer

Yes, this is possible. To implement this technically, please follow these instructions:

1. Define the parameter
   Choose a unique parameter name that is not used by AdSpirit, e.g. extraParam or irgendwas.

   Example click URL:

   adclick.php?pid=...&extraParam=%PlattformMacro%

    

2. Pass the parameter to the target URL
   Make sure to use the same parameter in the final target URL. The placeholder will be automatically replaced with the value.

   Example target URL:

   https://enpal.com/?...&extraParam=%extraParam%

    

3. Important
   • Do not use a parameter that is internally reserved by AdSpirit.
   • The placeholder in the target URL must exactly match the parameter name.

Summary

• Choose your own unique parameter name
• Attach the parameter with the macro to the click URL
• Include the same parameter in the target URL
• Do not use an AdSpirit system parameter