Normal creative

A normal promotional material is a "dumb" advertising. The ad server inserts a 1x1 pixel in the code. The View pixels is called and the ad server counts the view.

Video creative

In the case of video advertising the count depends on the type of the playout:

Video banners Video layers, video band, etc., are counted as normal advertising media, ie an additional view pixel is in the code and count.

Pre-rolls, mid-rolls and post-rolls are counted by the video player and always when the promotional video starts.

Passback codes

a script is output instead of the pixel for the view.

The script evaluates if ..

• ... "not removed message" the response is
• ... the feedback "creative is removed" comes
• In the case of non-asynchronous Passbacks:
  The ad server adds a script after a promotional tool. If this script is achieved without the advertiser indicates the pass-back code, the impression pixel (client-side) fired.
• In the case of pass-backs by asynchronen:
  
  The ad server adds the creative add a script. The script waits for 1 second and checks Meanwhile, if the advertiser indicates the pass-back code. When 1 second has elapsed without the passback code is displayed, check the ad server, an IFrame or a script can be found, the / which is still in charge. If the ad server finds a charging Script / IFrame, it waits up to an additional 2 seconds. If these additional 2 seconds have also expired or not be loaded script / IFrame is more in the page, the test script fires the impression pixel (client side)