To use Server 2 server tracking for actions, please do the following:
- Create an action pixel as usual.
- Create a campaign as usual.
- Create the advertising media as usual and integrate the placeholder %trkinfo% in the click-through URL or the advertising material. So that the customer ad server can record and store this data. The PARMETER_of_client to whom you should give your %trkinfo%, you will learn from your customer.
- Extract the URL from the action pixel and add &force=1&trkinfo={MAKRO_PARMETER_of_client} to
- the URL Send the URL to the advertisers and instruct them to replace {MAKRO_PARMETER_of_client} within the URL with the value (trkinfo) passed by the click to PARMETER_of_client.
%trkinfo% -> Action in the log
Legend:
GREEN CUTOMER SIDE
BLUE AdSpirit AdServer
PURPLE ITALIC Information to be looped through