Requirements
- Customer Web server (Shop) must have the opportunity to give back when you click on it passed data to the Action pixels.
- Unless Server2Server have tracking points are used and the connected publisher ad server support a Server2Server tracking. In this case, it may be necessary that the customer web server can store more data and return to the tracking switch.
Implementation Server 2 Server Action Tracking
To use the server 2 server tracking for actions proceed as follows:
- Create an Action pixels as usual.
- Create a campaign as usual.
- can create the ads as usual and integrate the placeholder% trkinfo% in the click URL or the ad so that the customeradserver record and store this data.
- Extract from the Action pixels and paste the URL the URL of the parameters force=1&trkinfo=XXX
- Send the URL to the advertisers and instruct him in the URL the value XXX by that of AdSpirit passed for the click parameters (%trkinfo%) to replace.
Example history Action Tracking
Promotional material target URL before: http://www.meinshop.de
changed advertising media destination URL: http://www.meinshop.de?tracking=%trkinfo%
Action pixels URL before: http://meinserver.adspirit.net/?id=406adtrack.php
Action pixels URL changed: http://meinserver.adspirit.net/adtrack.php?id=406&force=1&trkinfo=XXX
Procedure:
- User clicks on advertising material
- AdSpirit replaces %trkinfo% in advertising media destination URL tracking information
- Users will http://www.meinshop.de?tracking=123_345_678_9_111011101 forwards
- Web server meinshop.de stores "123_345_678_9_111011101" for the user
- Users triggers order from
- Web server meinshop.de sends tracking information to the user via HTTP GET to the AdSpirit AdServer: http://meinserver.adspirit.net/adtrack.php?id=406&force=1&trkinfo=123_345_678_9_111011101
- AdSpirit determined from the tracking information which advertising media, campaign, website etc are concerned and evaluates the action.
Implementation Server2Server tracking points
can be used in Server2Server process as well as individual actions, you can also use tracking points. To do this, proceed as follows:
- Put a tracking soft and is insert a code linked type Server2Server pixel.
- If necessary, add to be a necessary to the pixel information coming placeholder.
- Send to set the Server2Server pixel tracking points by pointing to the corresponding parameter advertisers.
Example history tracking switch
Promotional material target URL before: http://www.meinshop.de
changed advertising media destination URL: http://www.meinshop.de?tracking=%trkinfo%
Action pixels URL before: http://meinserver.adspirit.net/adtrack.php?id=406
Action pixels URL changed:http://meinserver.adspirit.net/adtrack.php?id=406&force=1&trkinfo=%trkinfo%
tracking turnout URL before:http://meinserver.adspirit.net/admultitrack.php?id=4&output=3
tracking points url changed:http://meinserver.adspirit.net/admultitrack.php?id=4&output=3&trkinfo=XXX
The revised Action pixel URL is inserted as a linked code to the tracking Soft (Code Type = Server2Server pixel). In addition, more pixels are integrated into the soft. (Their placeholders are not included in the example.)
Procedure:
- User clicks on advertising material
- AdSpirit replaces %trkinfo% in advertising media destination URL tracking information
- Users will http://www.meinshop.de?tracking=123_345_678_9_111011101 forwards
- Web server meinshop.de stores "123_345_678_9_111011101" for the user
- Users triggers order from
- Web server meinshop.de sends tracking information to the user via HTTP GET to the AdSpirit AdServer tracking crossover: http://meinserver.adspirit.net/admultitrack.php?id=4&output=3&trkinfo=123_345_678_9_111011101
- Tracking switch determines the associated codes and sends HTTP GET command to the available Server2Server pixel (including http://meinserver.adspirit.net/adtrack.php?id=406&force=1&trkinfo=123_345_678_9_111011101)
- AdSpirit determined from the tracking information which advertising media, campaign, website etc are concerned and evaluates the action.
Note external Sub IDs
Unless Trackinginformation should also be sent to a publisher via tracking points, this can be done with the / placeholder extsubid. The publisher sent to via parameter &extsubid= its data to the AdSpirit-AdServer (when clicking or advertisement call). AdSpirit stores this data then the tracking information to be passed to the advertiser. If the tracking switch triggered by the advertiser of the ad server from the tracking information can read the data and publisher via placeholders convey %extsubid% to Server2Server URL of the publisher.