The statistics system is designed so that order can be mapped virtually all evaluations. For this purpose, date range, and filtering, grouping and Summierungskriterien can be set flexibly. In addition, graphics and output columns at any time can be adjusted.
Grouping: The period grouping can not be selected day, month and year. Here, each full month and day are evaluated. In addition, the sum can be formed in addition.
Filter: The filtering can be performed by users, websites and billboards, as well as customers, campaigns and advertising materials. In addition, channel can be filtered and advertising space and advertising material can be grouped as the format / type.
Graphics: The graphics automatically adapts to the circumstances. If only by date or grouped only one value, a dynamic flash chart is displayed with multiple values. Is grouped by date, as well as a plurality of values, a nested bar graph is displayed. For other groups (especially for grouping undated) no graphic is displayed.
Export: All evaluations can as CSV or XLS (Excel) and be exported as a link. To visit the Link's users must have a marketer account.
Configure Columns / Graphics: The evaluation can be flexibly adapted to the required columns. To this end, a whole range of values available, which can be output in the table.
Save statistics: To a statistic not having to reconfigure each time the stats' settings can be saved as a template. For this purpose, proceed as follows:
- Set period, groupings and totals.
- Configure graphics and columns.
- You may sort the evaluation.
- Select below whether a new template to be created or an existing template should be overwritten.
- If necessary, enter a name or select to overwrite template.
- Click on Continue.
Created reports appear when reloading the Statistics navigation (next login) in alphabetical order in the area of their own statistics.
Hints:
- In some cases it happens that can not be exported evaluations, as too many filter criteria were used.
- In some cases, column or graphics configuration can not be saved. To do this necessarily as described above (leave after configuring the statistics regenerate and then save) before.
- A set filter selection is not stored (eg if only three sites were selected).
available columns
Please note:
- In user and customer account all columns are not available. All columns are only in the admin area.
- For the calculation of some column information are also necessary. Thus data about only displayed in the columns category targeting when visitors to the relevant sites were previously marked and the website has has enough traffic.
- The number of visits is only calculated once a day for the previous day and not evaluated live.
- The number of views is evaluated each every minute.
- Some numbers represent extrapolations are, for instance based on survey every 10th, 100th or 1000th visitor. For more information on which survey basis, the extrapolation is done, please inquire with your ad server provider.
| column | meaning |
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| Views | Number of impressions |
| false views | Sum of wrong views |
| false views (late) | View pixels fires later than 1 hour (wrong view) |
| false views (duplicate) | View pixels fires more than once (wrong view) |
| false Views (blocked) | View pixel is fired from a blocked IP (wrong view) |
| € false views / (customer) | the customer's cost of false views |
| € false views / (user) | Costs to the user for false views |
| EUR views / (customer) | the customer's cost of CPM campaigns |
| EUR views / (user) | Cost to the user for CPM campaigns |
| clicks | Number of generated clicks |
| Clicks (false) | Number not gewerteter clicks (eg double and number of clicks) |
| EUR clicks / (customer) | the customer's costs for CPC campaigns |
| EUR clicks / (user) | Cost to the user for CPC campaigns |
| leads | Number of generated leads |
| Leads (false) | Number not gewerteter Leads (eg because no cookie available) |
| EUR Leads / (customer) | the customer's cost of lead campaigns |
| EUR Leads / (user) | Cost to the user for lead campaigns |
| leads open | Number of generated leads that have not been credited |
| EUR Leads open / (customer) | the customer's cost of not credited Leads |
| EUR Leads open / (user) | Cost to the user for not credited Leads |
| Total Leads Total / (customer) | the customer's costs for credited and open Leads |
| Total Leads Total / (user) | Cost to the user for credited and open Leads |
| leads canceled | Number of canceled already Leads |
| Sales | Number of generated sales |
| Sales (false) | Number not gewerteter Leads (eg because no cookie available) |
| EUR Sales / (customer) | the customer's cost of sale campaigns |
| EUR Sales / (user) | Cost to the user for Sale campaigns |
| order | Orders generated sales |
| Order (false) | Order not gewerteter Sales |
| Sales open | Number of generated but not yet credited Sales |
| EUR Sales open / (customer) | the customer's cost of sales open |
| EUR Sales open / (user) | Cost to the user for open sales |
| EUR order open | Order the open Sales |
| Total Sales Total / (customer) | the customer's costs for credited and open Sales |
| Total Sales Total / (user) | Costs to the user for credited and open Sales |
| Sales canceled | Number already Canceled Sales |
| EUR order canceled | Order the canceled sales |
| CTR | CTR (= clicks / Views) |
| lead rate | Lead rate (= leads / clicks) |
| Sale rate | Sale rate (= sales / clicks) |
| Cancellation rate Leads | Cancellation rate of leads (= canceled leads / lead total number) |
| Cancellation rate Sales | Cancellation rate of sales (= Canceled Sales / Total Sales number) |
| Sum / (customer) | Total charged to the customer for the view, click, lead and sale campaigns |
| Sum / (user) | Total charged to the user for the view, click, lead and sale campaigns |
| Amount incl. Open / (customer) | Total charged to the customer for the view, click, lead and sale campaigns including open leads and sales open |
| Amount incl. Open / (user) | Total charged to the user for the view, click, lead and sale campaigns including open leads and sales open |
| Total open / (customer) | Total charged to the customer for open leads and sales open |
| Total open / (user) | Total charged to the user for open leads and sales open |
| profit | Customers costs minus. User costs |
| Profit (incl. Open) | Customers costs minus. User costs each incl. Open leads and sales open |
| eTKP / (customer) | effective CPM of the customer (= Customer Returns / (Views / 1000)) |
| eTKP / (user) | effective CPM of the user (User cost = / (Views / 1000)) |
| eCPC / (customer) | effective cost per click of the customer (= Customer Cost / Clicks) |
| eCPC / (user) | effective cost per click of the user (user = Cost / Clicks) |
| eTKP incl. open / (customer) | corresponds eTKP (customer) including open leads and sales open |
| eTKP incl. open / (user) | eTKP (User) including open leads and sales corresponds open |
| eCPC incl. open / (customer) | corresponds eCPC (customer) including open leads and sales open |
| eCPC incl. open / (user) | corresponds eCPC (User) including open leads and sales open |
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| Actions / (tracking) | Number of generated actions |
| Sale sum / (tracking) | Sum of order values generated actions |
| Value / (tracking) | Value (revenue) of the generated actions (= sum of the fixed action values + sum of the percentage action Dear * order the action) |
| TKP / (tracking) | effective CPM of actions (= value (tracking) / (Views / 1000)) |
| CPC / (tracking) | effective CPC of actions (= value (tracking) / clicks) |
| Action Rate / (tracking) | Conversion rate of the actions (= Actions / clicks) |
| CPA / (tracking) | average cost per action (= customer costs / actions) |
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| visits | Number of visitors in 24 hours |
| CTR (visits) | CTR by visitors (= clicks / visits) |
| Views per Visit | Average number of impressions per visitor (= Views / Visits) |
| eTKP (visits) / (customer) | effective cost per 1000 visitors for the customer (= Customer Returns / (visits / 1000)) |
| eTKP (visits) / (user) | effective cost per 1000 visitors to the user (= User cost / (visits / 1000)) |
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| Male | assigned number male visitors Views (extrapolation) |
| Female | assigned number female visitors Views (extrapolation) |
| average age | Average age of Views |
| Age 0-10 | Number of views the visitors between the ages of 0 - 10 are assigned (extrapolation) |
| Age 11-20 | Number of views the visitors with age between 11 - assignable 10 (extrapolation) |
| Age 21-30 | Number of views the visitors between the ages of 21-10 are attributable to (extrapolation) |
| Age 31-40 | Number of views the visitors between the ages of 31-10 are attributable to (extrapolation) |
| Age 41-50 | Number of views the visitors between the ages of 41-10 are attributable to (extrapolation) |
| Age 51-60 | Number of views the visitors with age between 51 - assignable 10 (extrapolation) |
| Age 61+ | Number of views the visitors with age 61 and older are assigned (extrapolation) |
| income section | Income section of Views |
| income 0-500 | Number of views the visitors with an income between 0 and 500 can be assigned (extrapolation) |
| income 501-1000 | Number of views the visitors with an income can be allocated to 501 to 1000 (extrapolation) |
| income 1001-1500 | Number of views the visitors with an income from 1001 to 1500 can be assigned (extrapolation) |
| income 1501-2000 | Number of views the visitors with an income from 1501 to 2000 can be assigned (extrapolation) |
| income 2001-2500 | Number of views the visitors with an income from 2001 to 2500 can be assigned (extrapolation) |
| income 2501-3000 | Number of views the visitors with an income from 2501 to 3000 can be assigned (extrapolation) |
| income 3001-3500 | Number of views the visitors with an income from 3001 to 3500 can be assigned (extrapolation) |
| income 3501-4000 | Number of views the visitors with an income can be allocated from 3501 to 4000 (extrapolation) |
| income 4001-4500 | Number of views the visitors with an income can be allocated from 4001 to 4500 (extrapolation) |
| income 4501-5000 | Views Of the visitors with an income 4501-5000 can be assigned to (extrapolation) |
| income 5001+ | Number of views the visitors with an income of 5001 or higher are assigned (extrapolation) |
| interest travel | Number of views, the visitors are attributable to the interest Travel (extrapolation) |
| interest Finance | Number of views, the visitors are attributable to the interest Finance (extrapolation) |
| interest Fashion | Number of views, the visitors are attributable to the interest Fashion (extrapolation) |
| interest car | Number of views, the visitors are attributable to the interest car (extrapolation) |
| interest Sports | Number of views, the visitors are attributable to the interest Sports (extrapolation) |
| Telek interest. | Number of views, the visitors are attributable to the interest telecommunications (extrapolation) |
| interested family | Number of views, the visitors can be assigned with the interests family (extrapolation) |
| interest Leisure | Number of views, the visitors are attributable to the interest Leisure (extrapolation) |
| interest Health | Number of views, the visitors are attributable to the interest Health (extrapolation) |
| interest housing | Number of views, the visitors are attributable to the interest housing (extrapolation) |