Note:
1. visibility refers to the advertising space, i.e. the request. An invisible advertising medium is created here and this then measures the distance to the edges of the web page.
Then the screen size is also determined and so it can be recognized whether the ad space is in the visible area or not.
2. the "additional request" of the ad space is added in reporting under other requests.
Available columns:
Column |
Relevance |
|
100% Visibility |
Amount of requests that had 100% visibility of the advertising space at the time the page was built |
|
100% Visibility (%) |
Share of 100% visible requests compared to all requests |
|
75% Visibility |
Amount of requests that had 75% or more visibility of the ad space at the time the page was built |
|
75% Visibility (%) |
Proportion of 75 or more % visible requests compared to all requests |
|
50% Visibility |
Amount of requests that had 50 or up to 74% visibility of the ad space at the time of page setup |
|
50% Visibility (%) |
Proportion of the 50 or up to 74% visible requests compared to all requests |
|
25% Visibility |
Number of requests that had 25 or up to 49% visibility of the advertising space at the time of page setup |
|
25% Visibility (%) |
Proportion of the 25 or up to 49% visible requests compared to all requests |
|
<25% Visibility |
Amount of requests that had up to 24% visibility of the advertising space at the time the page was built |
|
<25% Visibility (%) |
Proportion of up to 24% visible requests compared to all requests |
|
Visibility unbekannt |
Visibility was not measured or could not be measured (e.g. advertising space was in an IFrame) |
|
Visibility unbekannt(%) |
Percentage of requests for which no visibility could be measured compared to all other requests |
Example: