column | meaning |
Viewability measurable | Number of measurable possibilities |
Viewability not measurable | Number of times the value could not be determined. Not measurable are e.g. iFrames |
Area visible | The number of times the area has been visible for at least 50% and at least 1 second is displayed by the measurable times |
Viewability rate (%) | Ratio between measurable possibilities and actually visible areas |
Viewability measurement (%) | Ratio between measurable and non-measurable surfaces. |
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