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Third-Party-Clicktracking

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1. Click tracking for AdSpirit placement codes (Iframe + synchronous scripts)

When using IFrames or scripts the tracking URL must be added via the parameter &prdclick_0= or &prdclick_1= to the iframe URL or script URL. The tracking url must then be able to forward all be passed data to the target URL.
 

Example iFrame:

  1. IFrame URL as it is given to the publisher ad server: 

    <iframe width="120" height="600" noresize="noresize" scrolling="no" frameborder="0" marginheight="0" marginwidth="0" src="http://xyz.adspirit.de/adframe.php?pid=35&ord=[timestamp]"
    ALLOWTRANSPARENCY="true"> ... </iframe>

  2. Code after the adjustment: 

    <iframe width="120" height="600" noresize="noresize" scrolling="no" frameborder="0" marginheight="0" marginwidth="0"src="http://xyz.adspirit.de/adframe.php?pid=35&ord=[timestamp]&prdclick_1={PublisherMACRO}" ALLOWTRANSPARENCY="true"> ... </iframe>

  3. Code after replacing the  {PublisherMACRO} :  

    <iframe width="120" height="600" noresize="noresize" scrolling="no" frameborder="0" marginheight="0" marginwidth="0"src="http://xyz.adspirit.de/adframe.php?pid=35&ord=[timestamp]&prdclick_1=http%3A%2F%2Fwww.tracker.de %2Ftrack.php%3F" ALLOWTRANSPARENCY="true"> ... </iframe>

  4. By clicking will be forwarded to:

    http://www.tracker.de/track.php?http%3A%2F%2http://xyz.adspirit.de%2Fadclick.php%3Fpid=35&parameter...

  5. Track.php must then in turn forward to:

    http://xyz.adspirit.de/adclick.php?pid=35&weitereparameter...

 Example script code:

  1. Script code as it is given to the publisher ad server:

    <script src="http://xyz.adspirit.de/adscript.php?pid=73&ord=[timestamp]" type="text/javascript"></script>

  2. Code after the adjustment:

    <script src="http://xyz.adspirit.de/adscript.php?pid=73&ord=[timestamp]&prdclick_1={PublisherMACRO}" type="text/javascript"></script>

  3. Code after replacing the {PublisherMACRO} : 

    <script src="http://xyz.adspirit.de/adscript.php?pid=73&ord=[timestamp]&prdclick_1=http%3A%2F%2Fwww.tracker.de %2Ftrack.php%3F" type="text/javascript"></script>

  4. A click will be forwarded to:

    http://www.tracker.de/track.php?http%3A%2F%2http://xyz.adspirit.de%2Fadclick.php%3Fpid=35&parameter...

  5. Track.php must then in turn forward to:

    http://xyz.adspirit.de/adclick.php?pid=35&weitereparameter...

 

Encoding:

In addition, some parameters can be used in order to manage the encoding that is expected by the publishers adserver. To do this, use the parameter &prdclick_X=... where X is the number of encoding steps.
 

Example: 

&prdclick_0= URL not coded
&prdclick_1= URL coded once
&prdclick_2= URL encoded twice
&prdclick_3= coded URL three times
etc. ... 

2. Click tracking for AdSpirit placement codes (asynchronous scripts)

In order to track clicks for async. script codes from AdSpirit, two attributes need to be inserted in the <ins ...> element: data-asm-click="..." and data-asm-encode="...". As the value of data-asm-click, please enter the click-through URL (not encoded). The attribut data-asm-encode="X" is used, in order to control how often the redirect URL is encoded (default is 0).

Beispiel:

  1. Code before adjustments

    <ins class="asm_async_creative" 
    style="display:inline-block; width:160px; height:600px;" 
    data-asm-host="meinadserver.adspirit.de" 
    data-asm-params="pid=123"></ins>
     <script src="http://meinadserver.adspirit.de/adasync.js" async type="text/javascript" language="JavaScript"></script>

  2. Code after adjustments

    http://www.tracker.de/track.php is just an example of what your click macro might look like. Please enter the click macro of your AdServer here to count the clicks. 

    <ins class="asm_async_creative" 
    style="display:inline-block; width:160px; height:600px;" 
    data-asm-click="{PublisherMACRO}"
    data-asm-encode="1" 
    data-asm-host="meinadserver.adspirit.de"
    data-asm-params="pid=123"></ins>
     <script src="http://meinadserver.adspirit.de/adasync.js" async type="text/javascript" language="JavaScript"></script>

  3. Code nach dem Ersetzen des {PublisherMACRO}: 

    <ins class="asm_async_creative" 
    style="display:inline-block; width:160px; height:600px;" 
    data-asm-click="http://www.tracker.de/track.php"
    data-asm-encode="1" 
    data-asm-host="meinadserver.adspirit.de"
    data-asm-params="pid=123"></ins>
     <script src="http://meinadserver.adspirit.de/adasync.js" async type="text/javascript" language="JavaScript"></script>

     

  4. A click will be forwarded to (note 1 encoding in the example above):

    http://www.tracker.de/track.php?http%3A%2F%2http://xyz.adspirit.de%2Fadclick.php%3Fpid=35&parameter...

  5. Track.php must then in turn forward to:

    http://xyz.adspirit.de/adclick.php?pid=35&weitereparameter...

3. Real-Time Bidding

As with normal IFrames / script code can also be done in real-time bidding click tracking. For this purpose, the RTB request URL, the corresponding parameter &prdclick_0= / &prdclick_1= / ... (see above) hang reasonable.

As this is the RTB to the forwarding of the advertisement and not a direct delivery to the user, may be here instead of the click-through URL and the click Macro (url-encoded) of the respective ad server are appended
(eg. &prdclick_0=%25%25CLICK_URL_ESC%25%25 bei DoubleClick).

 

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