A code is generated for each ad space, which can be embedded on the respective website. Depending on the type of ad space, there are several code variants:
- Script (JavaScript code)
- async Script (asynchronous JavaScript code)
- AMP
- Mobile XML interface
- VAST URL
- Direct Link
- Newsletter API URL
- RTB Endpoint URLs
- ...
The difference lies solely in the type of output, e.g., as async Script (asynchronous code) or Script/async Script (JavaScript code), etc.
Advantages and disadvantages of the different ad space codes