The AdServer requires an IAB TCF v2 TC string for all visitors coming from the EEA (EU + Norway + Iceland + Liechtenstein). If the TC string is not present, these visitors will be considered as "Visitor has rejected".
The following functions are subject to the visitor's consent:
| Function | IAB TCF v2 purposes necessary |
| Write / read cookies | 1 |
| (campaign, advertising media, campaign capping at the advertising space) | 1+2 |
| Campaign exclusion after click | 1+2 |
| Targetings | |
| - Geo | 2 |
| - Provider | 2 |
| - Speed | 2 |
| - IP-Range | 2 |
| - Cookie | 1+3+4 |
| - User profile | 1+3+4+9 |
| - Browser | 2 |
| - Operating system | 2 |
| - Device | 2 |
| - Language | 2 |
| - Retargeting | 1+3+4 |
| - Screen | 2 |
| - Browser-Window | 2 |
| - Visit duration | 1+3+4 |
|
Reporting |
|
| - Own reports: Columns Visits, Tracking and Targeting | 1+7 |
| - Own reports: Viewability | 7 |
| - Special Reports: Countries, Provider, Browser, Language | 7 |
| - Special Reports: Cross visiting | 1+7 |
| - Special Reports: UT by Website, UT by criterion | 1+7+9 |
| - Customer journey | 1+7 |
| - Optimisationtool for websites | 1+7 |
| - Sales Funnel | 1+7 |
| Action Tracking | |
| Action | 1+7 |
| RTB | |
| - Usermatching | 1 |
In order to submit the approval to AdSpirit, please use a CMP that follows the IAB TCF v2 standard. Make sure that AdSpirit is listed as a provider in the CMP (AdSpirit has IAB ID 6).
The following purposes are defined in IAB TCF v2 (see numbers above):
| 1 | Store and/or retrieve information on a device |
| 2 | Selection of simple displays |
| 3 | Create a personalized ad profile |
| 4 | Select personalized ads |
| 5 | Create a personalized content profile |
| 6 | Select personalized content |
| 7 | Measure display performance |
| 8 | Measuring content performance |
| 9 | Use market research to gain knowledge about target groups |
| 10 | Develop and improve products |
Note: If the AdServer does not receive an IAB TCF v2 signal or the signal is "Reject", the AdServer will no longer perform the above functions and will not process any personal data or set any cookies. All functions that are not based on personal data (e.g. random ad media selection, view tracking, click counting, etc.) will continue to work.
->-> List of countries for which consent by the user is required for data processing
DSGVO, CMP, CONSENT, TCFv2