What is a CMP?
CMP stands for Consent Management Provider. In simple terms, this is a service provider that obtains and processes the consent of the user, makes it available to the advertisers and, if necessary, logs it for later control. We recommend using a provider with IAB certification or CMP based on the IAB CMP Framework. A list of IAB CMPs can be found at https://iabeurope.eu/cmp-list/. AdSpirit recommends the use of www.consentmanager.de .
Do I need a CMP?
Yes. Without a CMP, the consent cannot be taken up by the ad server.
How must my CMP be configured?
No special configuration is required for the AdServer to work with the CMP - the IAB TCF standard automatically ensures that both understand each other (click here).
Please ensure that AdSpirit is listed as a provider in your CMP (AdSpirit has IAB ID 6) and that you query purposes 1, 2, 3, 4, 7 and 9.