What are bots?
Under bots are generally understood to machines which are designed to surf the Internet. This can have various tasks: there are "good" bots, such as market research companies, which are intended to find out which ads on certain websites running in order to get a better overview of the market. On the other hand, there are also bots that are designed specifically call advertising on certain pages to thereby generate more revenue to the publisher.
What does AdSpirit against bots?
AdSpirit endeavors these non-human traffic to filter out to deliver a satisfactory outcome for all concerned. but particularly malicious bots try other hand tackle by posing as a normal user, and so can not be seen at first glance as a bot. Therefore analyzed AdSpirit the incoming traffic to specific patterns to find to whether this traffic is of natural origin or it must be filtered. Typical examples of a non-natural behavior is as if a "user" within a short time generate large amounts of traffic to various websites. In addition AdSpirit is still countless other patterns.
An access recognized as bot traffic, is AdSpirit these filters, that it seems no banners, the views are not counted and the click is discarded (etc).
As I see what runs in my AdServer to bot traffic?
AdSpirit filters out traffic has been recognized as a bot. Bot requests appear in reporting as rejected. Bot clicks appear as clicks (false) in the reporting and in the click log with status code 999.