What is Real Time Bidding (RTB)?
Under Real Time Bidding is the process make bids on ad impressions in real time. Usually a (RTB) ad server is used here on the publisher's webpage. This receives the requests of the visitors. The RTB ad server will ask immediately ( "live" or "real time") at the ad servers of the booked advertisers on whether they want to provide advertising for these visitors and at what price (TKP). The Advertiser ad servers respond with either a rejection or a prize and the associated advertising. The RTB AdServer collects the responses and evaluates them. The advertiser with the höhsten bid then gets the contract and its promotional material is delivered to the visitors. The entire bid process usually happens within a few milliseconds and is repeated for each new display.
What is the advantage RTB?
The advantage of RTB is the individual and active pricing: Instead of sending an advertiser all overlays, the Advertiser before generating the display decide whether and how much is worth it this display. In this way, the so-called piggybacking deleted (using default or fallback code when advertisers with whom he sends unwanted impressions to the marketer / publisher back). At the same time always the highest price achieved for each display so the publisher and the advertiser is able to respond individually to each user and possibly for certain characteristics (such as age, gender, income, location, etc.) users higher or lower rate.
How does RTB with AdSpirit?
AdSpirit offers both a Bidder API and a Seller API for real-time bidding, which means you can map both the purchasing and the selling process with AdSpirit. Moreover AdSpirit to access several other RTB platforms around Admeld to buy traded there inventory or sell at this platform offers.
Will take place in which access to the RTB API AdSpirit In all cases, it is imperative that the seller / buyer also has a suitable API. Should not be the case or have a different API, the seller / buyer contact Technical Support AdSpirit to possibly be able to provide a corresponding API interface is available here.