Real Time Bidding (RTB)

RTB-General

• RTB
• Price Alerts

RTB-Publisher

• OpenRTB Endpoint Configuration
• ID strings for RTB Placement
• Traffic buying via RTB for native ads from external partners

RTB-Advertiser

• OpenRTB API Implementation
• RTB Creative
• OpenRTB Extensions
• RTB Request Types
• Example configurations bidding
• Volume throttling

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RTB-Usermatching

• RTB-User Matching (Bidder)
• RTB-User Matching (Seller)

Header Bidding

• Header Bidding