To create an creative for RTB, you need the endpoint URL of your advertiser. As soon as this is available, you can create the creatives.
Campaign -> Creative-> Add creative -> Add new RTB creative...
Then enter the following values for your needs and save your new creative
Here you can first save the new advertising material. Now repeat this for each required size of the advertising material. In most cases, the endpoint URL is identical.
The overview of your creatives for yor RTB campaign will then look similar like this:
Default Wert |
Beschreibung |
|
Campaign: | Name of the campaign for which the creative will be created | |
Name: | Define the name of the creative | |
Deliver as: | Selection field for the various type of creative Example: Banner, Layer, Pre-Roll etc. | |
Width: |
Set the width of the creative |
|
Height: | Set the height of the creative | |
RTB-Request-URL: | Enter the endpoint URL supplied by the advertiser | |
Request-Typ: |
Select from the list according to what your customer has told you. |
|
Compress request (gzip): | ||
User matching URL (Push-URL): | RTB-Usermatching (Seller) | |
User matching database: |
Example: |
|
Send loss notifications: | ||
Category assignment: | ||
Attribut matching: | ||
only matched user: | ||
max. Queries per minute: |
current 10.0000 min. 1 max. 100.000 |
Volume Throttling |
min. response rate (%): | 20 | |
min. delivery rate (%): | 5 | |
max. error ratio (%): | 5 | |
RTB price transmission: | Price Alerts | |
Currency: | ||
Exchange rate: | 1,00 | |
Adapt exchange rate daily: | ||
Encryption-Key: | ||
Integrity-Key: | ||
Request-Timeout (msec): | 120 | |
min. Request-Timeout (msec) | 60 | |
Buffer bids (Sec.) | 0 | |
allow bids below floorprice: | ||
Increase floorprice (%): | 0 | |
OpenRTB Extensions: |
or |
|
Set sandbox restrictions: | ||
Sandbox-Features | allow-same-origin allow-scripts allow-forms allow-pointer-lock allow-popups |
You already know all the other setting options from other creatives. They are identical here to the familiar settings fields.