Depending on the business model, there are several possible combinations of settings for the submission of bids to make sense. Here some business models Exemplary.
CPM network buys traffic for foreign network to
They get from customers exclusively paid CPM and be a part of the customer price (in this example 70%) by revenue share to a foreign publisher on. The foreign publisher sets a RTB to request the bidding for you.
Configuration Website:
Payment -> Compensation = revenue share
payment -> Sales % = 70
Configuration STUDIES:
RTB -> RTB - activated = yes
Payment -> Compensation = [like Website Setting]
OR
compensation -> Compensation = revenue share
payment -> Sales % = 70
Configuration campaign:
Pricing -> TKP = yes
Pricing -> TKP Advertiser / Publisher = xx.xx EUR
Pricing -> RTB / deviant Pricing for RTB use = no
CPX network buys traffic for foreign network to
You get from your customers both CPC and CPL / CPO remunerated and be a part of the customer price (in this example 70%) by revenue share to a foreign publisher on. The foreign publisher sets a RTB to request the bidding for you.
Configuration Website:
Payment -> Compensation = revenue share
payment -> Sales % = 70
Configuration STUDIES:
RTB - activated> RTB = yes
Payment -> Compensation = [like Website Setting]
OR
compensation -> Compensation = revenue share
payment -> Sales % = 70
Configuration campaign:
Pricing -> CPC / CPL / CPO / CPA = depending on the default
billing -> CPC / CPL / CPO / CPA for advertisers / Publisher = xx.xx EUR depending on the specification
Option 1:
Campaign -> Pricing -> RTB / deviant Pricing for RTB use = no
advertising space -> Test CTR CPC campaigns (CTR) = expected CTR
advertising space -> Test CTR CPC campaigns (View quantity) = 2000 - 5000
advertising space -> test CPM at CPL / CPO campaigns (CPM) = expected CPM
advertising space -> test CPM at CPL (CPO campaigns (View quantity) => 10000
Note: the amount of views with the campaigns then the advertising space are connected with the test-CTR or the test-CPM, you should as low as possible, but nevertheless realistic high start. For CPC campaigns advisable depending on expected CTR is a value from 2000 to 5000 views. For lead and sale campaigns the value should be set much higher.
Option 2:
Campaign -> Pricing -> Use RTB / deviant Pricing for RTB = yes
Campaign -> Pricing -> Bid CPM = x.xx EUR (suspected Publisher eTKP the campaign BEFORE Rev Share)
campaign -> Pricing -> bid CPM use up = first X Views
Note: X is the amount of views with which the campaign is then switched to each billboard least for bidding CPM, depending on the type of campaign you should X as low as possible but still realistic high start. For CPC campaigns advisable depending on expected CTR is a value 2000-5000 Views. For lead and sale campaigns, the value should be set much higher. But remember: the higher you start X the more views are possibly used on billboards whose eTKP is lower than the output price, so you possibly achieve in these cases a loss.
In most cases, it is recommended that both possibilities to combine: Set describes the advertising space as in Option 1 a, for CPM and CPC campaigns, this is ideal. In addition, set for all campaigns that are not reimbursed by CPM or CPC describes the settings as possible. 2
Notes on websites and billboards with fixed remuneration
If you have web pages on your network does not take place on their remuneration Rev-share basis, you should be reinforced on the settings. The following settings are treated differently when it comes to the website / advertising space to a fixed remuneration:
- The optimization and selection of all campaigns on the website does not take place by Publisher eTKP but according to customer eTKP
- The bidding is always at the time set in the Website / advertising surface fix-CPM. Is provided no fix-CPM but only a CPC / CPL / CPO deposited is no bid is made (default code with 0.00 EUR)