adgap - exchange format for your campaign reporting.
Some of your customers will ask you to transfer reporting data via AdGap. The aim here is to automatically exchange campaign data and to optimize the comparison on the basis of unique IDs that are assigned to the creatives.
This is to detect differences more quickly and create the possibility of a faster response.
To make it easier for you to set this up, we have mapped the AdGap process in AdSpirit for you, so that you only have to maintain the data and IDs received.
For the setup please proceed as follows
- Settings -> Other -> AdGap -> Create new entry.
- First enter a name for this entry and set the Active selection to "Yes". Then enter the data that you have received from your advertiser. Finally, select the affected advertiser. Now you can save the AdGap entry.
- As soon as you have activated the AdGap settings for an advertiser, the field for the AdGap ID, AdGap-NL_Reciepients, AdGap-NL-Openings will be displayed in the setting options for creatives on the "General" tab and can be maintained.
Example of AdGap-ID: adgapId_026_800138_604526598-5045262
Publ_NL_Reciepients contains the number of broadcasts as an integer numeric value of the publisher and should be left empty by the agency.
Publ_NL_Openings contains the number of openings per unique user in the campaign period as an integer numeric value of the publisher and should be left empty by the agency.If you do not want to report newsletter numbers for this creative via AdGap, please leave the fields set to the default value "-1". Values below 0 are output as empty in the csv.
As soon as everything is set up and AdGap is set to "Active" for the entry, everything else happens automatically. You can not test your settings yourself, here you need the feedback of your advertiser whether the data has reached him..