Setup of Direct Link placements
The setup of a direct link placement is pretty much the same as for a banner placement:
- Login to your adserver and go to Administration > (Publishers) > Placements
- Create a new placement: Give it a name, choose the website and set Type to "Direct link":
- Once the placemet is created, go back to placement list and click on "Show Code >>" in order to get the URL
Setup of Direct Link placements as XML-feed
If you want to setup an XML-feed, please follow the above instructions in order to create a direct link placement. Once the placement is created, edit the placement and enable Real-Time Bidding > RTB active = yes (please note to enable the RTB module in global settings first).
Once the placement is enabled for RTB, when clicking on "Show Code >>" for this placement, you will get the XML-feed URL rather than the direct link URL.
The output of the XML-feed will be:
a) in case the adserver wants to serve an ad, the output will be an xml feed in the following format:
b) in case the adserver does not want to serve an ad, the output will be either an empty xml feed, an xml feed as shown above, with price equals zero or the adserver will respond without output (http code 204, empty result)