- First price auction (selling price = bid Price)
advertiser pays the price he has offered no deductions
- Second price auction (selling price = secondary bidder + 0,01)
pays Advertiser's award of the second bidder plus 1 cent
- Optimized second Price auction
advertiser pays a random price between its bid price and the second bidder
Absolute minimum price
The absolute minimum price is independent of the setting of the auction price can be used and is used for campaigns that have no fixed price (i.e. RTB or second price auction). If a two-price auction is used, it makes sense to specify a minimum price in order not to fall down to 1 cent (in case there is no two-price bidder).
Note: If minimum prices are also set for a website or placement, the highest price will be used as the minimum price.