| Campaign | Name the campaign. For information only. Appear in statistics, of webmasters in "Now playing?" and billing. |
| Advertiser | Customer, to associate the campaign |
| Status |
Determines whether the campaign is active and can be switched. The value "Ready" defines a campaign in the idle phase. This campaign is not delivered, but can be set to active by the ad server, for example, when the start date is reached. The value "Active" defines that the campaign is to be delivered. The ad server can reset this campaign to "Ready" if necessary, for example, if the end date has been reached. The value "Deactivated" defines that the campaign is not to be delivered and cannot be automatically reset to "Active" by the AdServer. We set a status with the addition (Not audited): If this campaign is not delivered or automatically set to Active. The note that the campaign has (Not audited) makes it clear that further manual measures are required. Note: Only if the automatic adjustment is enabled campaign, the campaign is automatically activated or upgraded to ready. |
| Completed | Specifies whether the campaign is complete. This value must be set manually and is for information only. It can be used to uniquely campaigns as completed to identify (volume shipped, provided accounting, etc.). |
| Start date | Date from which the ad server to level up the campaign of Ready to Active. |
| End date | Date from which the AdServer's campaign down to active Ready to gradually. Important: impressions, clicks, etc. which are located a maximum of 3 days after the end date is no longer counted. |
| Notes | Empty field. Only visible internally. |
| Categories | Each campaign can be assigned to one or more categories. These then help in the evaluation and allow future a conscious decision by a particular campaign on individual web pages. |
| Account Manager | AdServer users of primarily responsible for the campaign support (eg the ad Manager). |
| Sales Manager | AdServer users of primarily responsible for the client support. |
| Report | Determines if / when a reporting should be sent. This can be daily, weekly happen (every Monday for the past week) or monthly (each month First). |
| to be sent e-mail reporting. When empty, the e-mail address is used which was deposited in the customer's account. |
Keywords: campaign