When using direct booking (code-center), a particular Creative will be directly assigned to a placement. In practice this method is used, when bookings should be shared with third parties (marketer /websites) and they can not work with IFrames and scripts of the AdServer. Using the direct booking, for each creative a valid graphic- and click-URL can be created and passed to the third party.

Practical examples: You want to pass a campaign (just these) to another marketer, so that he can take care for additional clicks. This can be done in two ways:

You create for the marketer a new user, new website and a new placement and book the placement accordingly. The marketer gets the normal IFrame or script code like any other normal webmaster. Disadvantage:Unless the campaign has a number of creatives per format, the marketer can not select these directly.
You create for the marketer a new user, new website and new placements and afterwards you go to the code- center to generate separate URL´s for this campaign. The marketer obtains for this campaign: specific URLs for click and view counting, delivery of creatives, banner URL etc.. Advantage:The creatives can be directly passed to the marketer, where they will be directly linked.

Please note: The list of graphic and click- URLs are done without prior examination. Before you will pass these, you should check, if they lead to the actually corresponding graphics - at popups a graphic URL will be displayed, but no graphic will be stored, the graphic is just used for ViewIntegrate Tracking.

Please note: If you pass codes from the code center to third parties (exception: rotation codes), there is no check of the delivery. Furthermore, targeting, frequency capping, and other optimization measures do not work for these codes. Much more, the respective advertising material is always delivered with these codes, regardless of the status of the campaign or the respective settings. With these codes, you pass control of the delivery to the third party. This must ensure that the delivery corresponds to the booked scales (targeting, frequency capping, volume booked).

Note: Activating the checkbox "Codes: Checking for Deactivation" adds the parameter chc = 1 to all codes which controls whether the advertising space / website / advertising material / campaign is deactivated in the status. If the check applies (a property is set to deactivated), the creative is not delivered and the views/clicks are not counted.