The priority describes the importance of a campaign or a booking compared to other campaigns. The higher the priority, the more important the campaign.
Setting the campaign priorities
Campaign -> Planning -> Priority
The priority of the campaign will be taken for the subsequent booking.
or be changed manually in the booking summary
How do the bookings with different priorities behave?
The AdServer provides something for each billboard first all campaigns that have the highest value. Unless these are more campaigns, they are among themselves to order and share weighted (see each chapter to it). Only when a criterion (eg, frequency capping, daily maxima, period, distribution, minimum CTR ...) makes the campaign that this can not be switched, the ad server moves on to the next lower priority level and starts here from the beginning. If it turns out during the dismantling of a lower priority level that a campaign an upper stage can be switched again now that certain conditions are not met or again, the ad server is now again only edit the priority level. Example:
Campaign A + B are switched while here until a termination criterion occurs. One criterion could be about reaching the number of clicks or frequency capping here. Only once for A and B termination criteria are met, C, D and E are switched. Only if C, D and termination criteria are reached E, F is switched. Only when a criterion is obtained for F, G is switched. If a criterion should be achieved for G, appear on billboards any more advertising.
To make a reservation, it is not absolutely necessary that the priorities are continuous, it can thus also stages are skipped, unless campaigns there are present or all campaigns already meet a criterion. In practice, working with five stages:
- Default campaigns (1)
- Rest place campaigns (2)
- Standard campaigns (3)
- important campaigns (4)
- very important campaigns (5)
Because of the behavior of AdServer respect. Of stages only campaigns should be switched, have the short-term termination conditions, such as a low frequency capping or targeting at level 5 or generally on the upper levels, otherwise the campaigns are not reached on the underlying levels could and get nothing.
It should be ensured that always at the stage of default campaigns at least a campaign exists on the one hand covers all advertising media formats and on the other hand defined without any termination criteria. Usually this is a door campaign is used (self-promotion).
Further information: Creating and using campaign priorities in the calendar
Keywords: booking, priority, priority, rest area, rest places, default, channel