The proportion of a book determines how often a campaign compared to other campaigns appear. Please note: The effective portion is also determined by other factors such as CTR, eCPM, time to be achieved daily maximum, etc.. The value share has therefore usually exclusively campaigns a meaning, the same preconditions have (about two lead campaigns, or click campaigns without daily maximum and with the same CTR and eCPM same). The proportion behaves similar to the pressure at advertising: If a campaign three times more often appear as another campaign, this receives a share of the third
Keywords: share, booking, pressure