Note: The module cookie spreading may not be unlocked when your ad server.
How does cookie Spreading technically?
In addition to the normal banner delivery (of any customer or campaigns) are loaded small 1x1 pixel iframes that are not visible from the users generally and not affect the normal advertising insertion. In these iframes the click URL of that advertisers will be called the cookies are usually distributed. Result of this is that in any normal banner call is additionally performed a click when cookie-spreading customers. However, the user viewing the banner gets from click usually nothing (just because of only 1x1 pixels large iframes in the click takes place). The click in turn leads to the landing page of the customer and sets a cookie that signals the AdServer of the client that this user has been advertised by marketers. now ordered a user on the client's website, the cookie is read again and assigned to the order the marketer and he collects a commission for allegedly recruited user.
Who cookie Spreading brings something?
Only the cookie distributor, so the marketers. This collared to provide additional income clicks without also higher advertising services in the form of insertions or (real) with cookie-spreading. At the same time it damages the company whose cookies are distributed. in most cases, since users have no knowledge of the presence of cookies and had carried out even without this an order of marketers thus surreptitiously to a commission he had received no cookie-spreading at all. He also hurt in some cases, other advertising companies, namely whenever through the cookie spreading existing cookies of another advertiser (about another marketer) will be overwritten and the commission are now attributed to the marketers themselves rather than that of the user originally has advertised.
For more information about cookie Spreading
For the above reasons, cookie-spreading is not welcome at advertising company, in many cases, but it is tolerated knowingly or unknowingly by the marketing department, for example to their own successes expected beautiful. Further attention is drawn to the following points:
- When Cookie spreading the call to the customer destination within the 1x1 pixel iframes started when a normal banner retrieval. This means that the customer's website, in this case a very high number gets delivered to visitors. Every visitor to the destination page is completely load (including images, animations, etc.), as he would normally show in their browser. Especially in cases where high numbers cookie may therefore happen that the customer's server is no match for the onslaught users are created.
- usually cookie Spreading generated a high number of clicks the customer. This can lead to very strange Statistics (thousands of clicks at the same time 0 Views) and lets customers are distrustful in general.
- There are cases in which marketers via cookie Spreading were able to generate high commission totals for individual affiliate networks. During regular checks of customers the practices of Vermarkers were then noticed and so far accumulated commissions were locked.
The use of cookie-spreading should be well thought out carefully considered in each case and as this in most cases the customer, affiliate networks and the marketer's own image can be harmed!
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