The delivery priority determines the order in which the campaigns are delivered on the web page and thus directly the revenues of the page. Here, the following models are available:
- Campaign oriented
Is standard delivery version. Here, the campaigns are delivered as booked, ie the campaigns zuerste top priority, then with the second highest priority, etc. Within the priority levels, the campaigns are in order of importance, ie campaigns which are further lag behind the target frequently switched to the state catch up.
In this variant campaigns are considered equal and after Average revenue this website (eTKP) ordered. The campaign, this website has brought the höhsten revenue so far is switched first, then the zweithöhste etc .. When all campaigns run through once in this way, then the order is done by Random weighted by eTKP.
- Weighted by eTKP
In this variant, the campaigns are considered equal and weighted randomly selected for their eTKP. The order is thus determined at random, with campaigns with higher eTKP randomly appear more often.
- Auction process
This variant corresponds to the revenue-oriented variant, with the difference that the campaigns are not executed sequentially but always only the campaign will be switched to the höhsten revenue. Only when the campaign for a reason can not appear (capping, achieved volume, ...) is shown the second most expensive campaign.