Each user can add new websites in his login area. In addition, new sites can be created by the admin under "Websites / New web page". Each site is assigned to a user, and has to wear a URL. The naming of the URL / web page has no influence on the posting to the advertising space, but is only an overview and administration. A referer check or other check whether the placement are associated with a website are also switched to exactly this URL does not take place.
The following fields can be defined:
field | comment |
Publisher | The publisher account to associate the Web |
URL | Web page URL, for information only |
active | determines whether the site is active or inactive. Only active sites are supplied by AdServer with advertising |
Page Views / Mon | Number of page views the website per month, for information only. The number appears among others in the portfolio |
pledged Pi / day | Number of page views per day the site were assured the marketers for information only. |
Visitors / min | Number of visitors to the site per month, for information only. The number appears among others in the portfolio |
Popups / month | Number of pop-ups the website each month, for information only. The number appears among others in the portfolio |
marketing | Type of marketing, informational |
pay | Mode of payment as a revenue share or fixed amount (see below) |
revenue share | provided that revenue sharing is selected: level of participation that goes to the publisher. |
CPM / CPC / CPL / CPO price per .... |
unless fixed amount was chosen: Remuneration of Publishers per view / click / lead / sale |
delivery priority | Order in which the campaigns are to be displayed on the website (see section delivery priority) |
minimum CPM | See Chapter minimum CPM |
minimum CPC | See Chapter minimum CPM |
minimal eTKP | See Chapter minimum CPM |
test volume | See Chapter minimum CPM |
editor | Arranger which is assigned to the web page; serves inter alia Statistics |
Website has AdServer Store | Determines if the website has or AdServer shop not (see entry AdServer Shop) |
Publisher can define price list itself | Determines whether the publisher can define the AdServer stores prices themselves |
Publishers can exclude categories themselves | Determines whether the publisher can edit the excluded categories themselves |
excluded Categories | Determined categories in campaigns that can not be switched on the website. The category list is consistent with the category list in campaigns. |
Participation in organizations | in which organizations / associations the Website is a member; informational |
notes | notes |
Write user profile | Determines whether visitors to the website will be automatically marked with a Certain user profile. The user profiles in accordance with the marking in these channels and the orientation (User Targeting) in campaigns. |
Gender / Age / .... | Determines the properties of the user profile |
Compensation of websites
The remuneration of the websites can be either a revenue share (revenue sharing) or by fixed CPM / CPC / CPL / CPO. If the revenue sharing elected receives the web page from the sales of all campaigns that have been run in a month on this website a share. Ie for a CPM campaign, the website receives a CPM *revenue share* impressions; for a CPC campaign, the website receives CPC *revenue share* clicks, etc.
For a fixed fee for a fixed amount, the web page will - regardless of the remuneration which is set during the campaign - the amount set.
Only notwithstanding the publisher receives a different remuneration if for individual advertising space this website again other compensation adjustments were made separately.