Each user can add new websites in his login area. In addition, new sites can be created by the admin under "Websites / New web page". Each site is assigned to a user, and has to wear a URL. The naming of the URL / web page has no influence on the posting to the advertising space, but is only an overview and administration. A referer check or other check whether the placement are associated with a website are also switched to exactly this URL does not take place.
The following fields can be defined:
|Publisher||The publisher account to associate the Web|
|URL||Web page URL, for information only|
|active||determines whether the site is active or inactive. Only active sites are supplied by AdServer with advertising|
|Page Views / Mon||Number of page views the website per month, for information only. The number appears among others in the portfolio|
|pledged Pi / day||Number of page views per day the site were assured the marketers for information only.|
|Visitors / min||Number of visitors to the site per month, for information only. The number appears among others in the portfolio|
|Popups / month||Number of pop-ups the website each month, for information only. The number appears among others in the portfolio|
|marketing||Type of marketing, informational|
|pay||Mode of payment as a revenue share or fixed amount (see below)|
|revenue share||provided that revenue sharing is selected: level of participation that goes to the publisher.|
| CPM / CPC / CPL / CPO
price per ....
|unless fixed amount was chosen: Remuneration of Publishers per view / click / lead / sale|
|delivery priority||Order in which the campaigns are to be displayed on the website (see section delivery priority)|
|minimum CPM||See Chapter minimum CPM|
|minimum CPC||See Chapter minimum CPM|
|minimal eTKP||See Chapter minimum CPM|
|test volume||See Chapter minimum CPM|
|editor||Arranger which is assigned to the web page; serves inter alia Statistics|
|Website has AdServer Store||Determines if the website has or AdServer shop not (see entry AdServer Shop)|
|Publisher can define price list itself||Determines whether the publisher can define the AdServer stores prices themselves|
|Publishers can exclude categories themselves||Determines whether the publisher can edit the excluded categories themselves|
|excluded Categories||Determined categories in campaigns that can not be switched on the website. The category list is consistent with the category list in campaigns.|
|Participation in organizations||in which organizations / associations the Website is a member; informational|
|Write user profile||Determines whether visitors to the website will be automatically marked with a Certain user profile. The user profiles in accordance with the marking in these channels and the orientation (User Targeting) in campaigns.|
|Gender / Age / ....||Determines the properties of the user profile|
Compensation of websites
The remuneration of the websites can be either a revenue share (revenue sharing) or by fixed CPM / CPC / CPL / CPO. If the revenue sharing elected receives the web page from the sales of all campaigns that have been run in a month on this website a share. Ie for a CPM campaign, the website receives a CPM *revenue share* impressions; for a CPC campaign, the website receives CPC *revenue share* clicks, etc.
For a fixed fee for a fixed amount, the web page will - regardless of the remuneration which is set during the campaign - the amount set.
Only notwithstanding the publisher receives a different remuneration if for individual advertising space this website again other compensation adjustments were made separately.