At the level of the websites and placement, it is possible to control which campaigns are approved for delivery and which are not. For this there are (CPM / CPC / fixed price / other) for the different campaign types each permits the option whether campaigns of this type or are not allowed.
The type of campaign is determined as follows:
| CPM campaign | Campaign -> Billing -> CPM is enabled |
| CPC campaign | Campaign -> Billing -> CPC is enabled |
| Fixed price campaign | Campaign -> Billing -> fixed price is on |
| other campaign | all three above settings are not activated |
In addition, access for each campaign types further regulations on minimum CPM, CPC minimal and minimal eTKP:
| CPM campaign | minimum CPM must be less than or equal Campaign CPM (value of the website) before Share be |
| CPC campaign |
minimum CPC must be less than or equal Campaign CPC (value of the website) before Share |
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| Fixed price campaign | minimal eTKP must be less than or equal to the eTKP the campaign on this advertising space (to share) be provided that the campaign has already delivered on this ad space more views than the set test volume |
| other campaign | minimal eTKP must be less than or equal to the eTKP the campaign on this advertising space (to share) be provided that the campaign has already delivered on this ad space more views than the set test volume |
In addition, these settings can be saved for campaigns with campaign -> Planning -> priority than the default (1) or remnant campaign (2) have been defined.