This article shows step by step how to set up your own email server (SMTP) in the AdServer to send reports and notifications, for example. You will also learn which information is needed and what to watch out for during setup.
To send emails (e.g., reports or system notifications) through your own mail server, the SMTP access data must be stored in the AdServer.
Settings -> Global Settings -> Company Data -> SMTP Configuration
Fields to be filled out
1. Email Sender Address
The sender address displayed to the recipient.
Example: noreply@yourdomain.com
Note: This should generally match the SMTP account.
2. Email Username
Username for authentication on the SMTP server.
Often identical to the email address.
Example: noreply@yourdomain.com
3. Email Password
Password of the SMTP account.
To confirm, the password must be entered twice.
4. SMTP Host
Address of the mail server.
Examples:smtp.yourdomain.comsmtp.gmail.com
5. SMTP Port
The port depends on the encryption used and will be provided by your provider.
Examples:
- 587 – for TLS
- 465 – for SSL
- 25 – outdated and often blocked
Recommendation: Use port 587
6. SMTP Encryption
The encryption method will be provided by your provider.
Examples:
- tls – recommended (default)
- ssl – alternative encryption
- empty – no encryption (not recommended)
Example Configuration (Recommended)
| Field | Value |
|---|---|
| Sender Address | noreply@yourdomain.com |
| Username | noreply@yourdomain.com |
| Password | ******** |
| SMTP Host | smtp.yourdomain.com |
| SMTP Port | 587 |
| Encryption | tls |
Notes & Common Errors
- Authentication failed: Check username and password
- Connection not possible: Host or port incorrect or blocked by firewall
- Emails end up in spam: Configure SPF, DKIM, and DMARC correctly
- Observe provider-specific requirements: e.g., app passwords for Gmail or Office365
Important Note
If fields are left empty, the AdServer's default configuration will be used. To send via your own SMTP server, all fields must be fully completed.