What's Action Tracking?
Using the Action tracking actions / campaign objectives can be measured. For this purpose a tracking pixel is created which is integrated into the website of the advertisers for each action. the web beacon is triggered the action is thus called and the ad server records the action.
What can an action be?
Practically you can make any action to an Action pixels:
- Completion of an order
- Filling out a registration form
- Download information material
- Reaching a certain bottom
- Click on a particular button
- Stay on the target website
- and much more.
How to create an action?
An action is always associated with a campaign. To create an action, go to the campaign overview and click there in the campaign for this action is to apply to "0 Actions" (Middle window, right column of the campaign list). In the right pane, then the configuration for actions opens.
Example creating an action for Post-Click Tracking 30 days
If you have activated the tracking module in your ad server, you will find a column for tracking in the campaign overview. If no action has been created yet, 0 actions are displayed here for the respective campaign.
1. Campaign
Please click 0 Actions on the campaign for which you want to create the action.
2. Create action
In the following view you can create an action. For our example, enter the name and leave the post-click tracking at 30 days. Afterwards you can save the action.
3. Action Overviewt
After you refresh the view, the action is displayed under Tracking. Please click on the link for code to the right to get the tracking code.
4. Tracking-Code
Now you can either
- send the tracking code/tracking pixel by e-mail
- copy the code you need
The following parameters can be attached to an action:
| &price= | (Mandatory/optional) Order value (without VAT) in the respective national currency. Notation 1234.56. The values for publishers and advertisers are determined from this order value with percentage remuneration. If you want to settle on a percentage basis, the value must be set, otherwise EUR 0 is used as the order value. |
| &products= | (optional) number of ordered products (for statistics) |
| &newcust= | (optional) 1=The purchaser is a new customer, 0=The purchaser is an existing customer; for statistics |
| &saleid= | (optional) freely definable order number or other identification possibility. This number is especially needed to identify actions that are moved into the queue and to decide manually which order has to be cancelled and which not. |
If your advertiser has passed values to the parameters here, you can find them in the action log.
Can I create different actions for various publishers?
Yes, this simply create multiple actions and create an additional tracking soft. In the tracking soft add the different Actions and associate each with a delivery condition (eg "this pixel only show when publisher = XYZ"). Thus, you can reach users that have been advertised by a publisher only get to see the pixels which is intended for this publisher.