What's Action Tracking?
Using the Action tracking actions / campaign objectives can be measured. For this purpose a tracking pixel is created which is integrated into the website of the advertisers for each action. the web beacon is triggered the action is thus called and the ad server records the action.
What can an action be?
Practically you can make any action to an Action pixels:
- Completion of an order
- Filling out a registration form
- Download information material
- Reaching a certain bottom
- Click on a particular button
- Stay on the target website
- and much more.
How to create an action?
An action is always associated with a campaign. To create an action, go to the campaign overview and click there in the campaign for this action is to apply to "0 Actions" (Middle window, right column of the campaign list). In the right pane, then the configuration for actions opens.
Can I create different actions for various publishers?
Yes, this simply create multiple actions and create an additional tracking soft. In the tracking soft add the different Actions and associate each with a delivery condition (eg "this pixel only show when publisher = XYZ"). Thus, you can reach users that have been advertised by a publisher only get to see the pixels which is intended for this publisher.