In an action following settings can be made:
| campaign | to apply campaign for this action. The action is triggered only if the respective user had earlier contact with advertising this campaign. |
| shortcut | This existing Action pixels for the current action may also be used. For details, see menu item linking actions. |
| Surname | Name of action (eg "application" or "Download information XYZ") |
| Value per action | (Financial) value possessed by the achievement of this action. The value is either in EUR or in% of order value. The value is used to optimize the campaign actions, even if the action is not against advertisers / publishers will be charged. |
| Revenue per action | see value per action. This amount is charged to the advertisers charged if greater 0 |
| Spending per action | see value per action. This amount is the publisher credited provided greater 0 |
| Post-click tracking | If selected number of days after a click on an ad that campaign within which the action must be considered. Is the time elapsed, the action is not considered but rejected. |
| Post-view tracking | If selected number of days after a views of an advertisement of the campaign within which the action must be considered. Is the time elapsed, the action is not considered but rejected. |
| Reload barrier | Number of seconds within which you want to ignore again the same action by the same user. -1 = infinity |
| expand reload lock on all tracking | If the reload lock will not only set for this action but for all defined within the ad server Action pixels. |
| automatically values |
yes = An action that has arisen within the specified click or view period is taken up immediately in the statistics and billing. no = An action that has arisen within the specified click or view period is first placed in the action queue and must be manually enabled or canceled. |
| Waiting list confirm to | Number of days after which an action queued is automatically entered as counted. 0 = the action is never confirmed automatically. |
| campaign exclusion | If selected, in which a user of this action has caused the number of days is to be disabled for this campaign. The user will then be shown any further advertising material that campaign within the period. |