HTML advertising media must be supplied as standard HTML file header (<head> ... </ head>), and the tags and have to be removed and shifted to the body part. If the background color of the advertisement are set, this must be done by setting the background color of a table or other suitable enclosing element (<div>).
All click options are to replace the placeholder %url% and a matching other placeholder. is / shall be communicated to the click URL (s). As the target window (target="") is _blank to use.
Forms are used, the form destination (action="") is also provided with the corresponding placeholder; as a method (method="") GET must be used.
A simple example of an HTML advertising media:<a href="%url%" target="_blank"> Click me! </a>A
<table border="0" width="468" height="60" bgcolor="#008000">
<tbody>
<tr>
<td><form action="%posttarget%" method="GET" target="_blank">
<input type="hidden" name="pid" value="%pid%">
<input type="hidden" name="wsid" value="%wsid%">
<input type="hidden" name="uid" value="%uid%">
<input type="hidden" name="kid" value="%kid%">
<input type="hidden" name="wmid" value="%wmid%">
Ich suche: <input type="text" name="q"><input type="submit"></form></td>
</tr>
</tbody>
</table>
The associated destination URL might look like this:
http://www.zielseite.de/meinscript.php?suche=%q%
Here, with sending the form first at
http://[AdServer]/adclick.php?pid=...&uid=...&wsid=...&kid=...&wmid=...&q=...
referenced and then
http://www.zielseite.de/meinscript.php?suche=%q%
forwarded, where% q% by the content of the form field "q" (search field) is replaced.
When using forms that identifying the placement, the pid, wsid, uid, kid and WMID in the form of wildcards in the form it should be noted, using one of these (usually via input hidden).
Keywords: html, banner