Folgende Platzhalter können innerhalb der Werbemittel verwendet werden:
| %pid% | ID of the placement (pool ID) |
| %wsid% | ID of the website |
| %wmid% | ID of the creative |
| %kid% | ID of the campaign |
| %sid% / %sid2% / %sid3% | SubID that is used(default = 0) |
| %swid% | ID des Subrequests |
| %trkinfo% | Tracking parameters(%pid%_%wmid%_%sid%_%swid%_%ord%) |
| %imgsvr% | Hostname of Imageserver (zur Verwendung z.B. in http://%imgsvr%/banner/...) |
| %www% | Hostname plus used protocol des delivery server (z.B. https://kunde.adspirit.de/) |
| %host% | Hostname of the delivery server(z.B. kunde.adspirit.de) |
| %proto% | used protocol (http/https) |
| %datetime% | Timestamp (serial number) (see. Cachebuster) |
| %random% | Random number (see. Cachebuster) |
| %height% | hight of the placement |
| %width% | width of the placement |
| %creativeheight% | hight of creative |
| %creativewidth% | width of creative |
| %target% | Destination URL unchanged |
| %urlredirect% | Click-through URL redirect to a specified URL. Example: <a href="%urlredirect% http%3A%2F%2Fwww.meineseite.de"> ... </a> - Count the click correctly in the ad server and not forwarded to the specified page but on http: / /www.meineseite.de order. The attached URL should be coded accordingly. |
| %urlredirect2% | Corresponds %urlredirect%; the entire click-through URL is encoded here. |
| %urlredirect3% | Corresponds %urlredirect% with coded "?". |
| %urlredirect4% | Corresponds %urlredirect2% recoded. |
| %urlredirect[x]_b% | %urlredirect_b% corresponds %urlredirect%, %urlredirect2_b% corresponds %urlredirect2%, etc., respectively, with the difference that for parameter separation no & () but a semicolon (;) is used (ie about pid = 3; WMID = 44; target = ... instead pid = 3 & WMID = 44 & target = ...). Some AdServer (eg Mediaplex) have problems an ampersand in the URL is once present, the "_b" versions used this as a workaround. |
| %params% | URL encoded format all handed over HTTP GET non-AdServer parameters (name = value & name2 = value2 ...) |
| %query% | Query string of the click was just as he sent by the browser to the server. |
| %url% | AdServer-Klick-URL |
| %url2% | AdServer-Klick-URL encoded |
| %posttarget% | AdServer-URL for Forms |
| %viewredirect% | URL for View count. If this placeholder not an automated tracking View more used used. It must therefore be ensured that that %viewredirect% appears in the case in a code that is always displayed as an image when the ad appears. Moreover%viewredirect2% (encoded) and %viewredirect_b% (instead of &) and %viewredirect2_b% (+ encoded; instead &) can be used (see placeholder %urlredirect%.). |
| %tgt% | Targeting string (see user targeting) |
| %ref% | Referrer or web page URL |
| %refdomain% | %ref% shortened to the domain |
| %reffull% | Full Referrer (inkl. Path etc) |
| %scx% / %scy% | Width / height of Bildschrims only determined at async. need advertising space or script billboards with active campaigns targeting the screen |
| %wcx% / %wcy% | Width / height of the browser window, only determined at async. need advertising space or script billboards with active campaigns the browser size targeting |
| %dcx% | standing (for Responsive advertising space) Measured available width for the advertising area |
| %swf% | Supported Flash version, only determined at async. need advertising space or script billboards with active campaigns targeting Flash |
| %vis% | Visibility of the advertisement, only determined at async. need advertising space or script billboards with active campaigns targeting Visibility |
| %thiscc% | Country code of the user only insofar as determined min. a campaign geotargeting presupposes |
| %thisagent% | User agent of the user (String) |
| %thisdevice% | Device type of the user (integer) determined only insofar min. a campaign targeting equipment requires |
| %thisip% | IP of the user (String) |
| %thisua% | The user's browser (integer) determined only insofar min. a campaign targeting browser presupposes |
| %thisos% | Operating system of the user (integer) determined only insofar min. a campaign targeting operating system presupposes |
| %appname% | App-name |
| %appbundle% | App-bundle |
| %appdomain% | App-domain |
| %appstore% | App-store URL of the app |
| %appversion% | App-version |
| %apppaid% | Is the app for free (0) or paid (1) App |
| %video_height% | (Must be via & video_height = ... transmitted parameters) the amount of the content video |
| %video_width% | Width of the content video (must be received via & video_width = ... parameter) |
| %video_duration% | Duration of the content video (must be received via & video_duration = ... parameter) |
| %video_descr% | Description of content videos (must be received via & video_descr = ... parameter) |
| %video_id% | (Must be via & video_id = ... parameter transmitted) identifier for the content videos |
| %video_url% | URL des Content-Videos (muss via &video_url=... Parameter übermittelt werden) |
| %content_keywords% | Keywords des Content (muss via &content_keywords=... Parameter übermittelt werden) |
| %content_title% | URL of the content video (must be received via & video_url = ... parameter) |
| %device_idfa% | IDFA the device/app (must via &device_idfa=... parameter transmitted) |
| %device_advid% | Advertising-ID of device/app (must via &device_advid=... Parameter transmitted) |
| %device_dnt% | DNT-value of the device / browser (0 or 1) |
| %uniqueid% | Random number for use in advertising media IDs |
| %uniquereposid% | ID of the enclosing <div> when positioned advertising |
| %creativeid% | ID of the advertising media objekt |
| %expandfunc% | Name of the function to enlarge the advertisement (JavaScript function name) |
| %collapsefunc% | Name of the function to zoom out of the advertisement (JavaScript function name) |
| %layerclosefunction% | Function name of javascript function which is responsible for closing the layer. |
| %asyncid% | ID in which the asynchronous advertising material is inserted <ins> object. |
| %???% | any parameters passed via HTTP GET |
| %ex% | ex parameters of the ad server IFrames / scripts. This multiple campaigns can be manually excluded from extradition in this IFrame or script. To this end, the campaign ID is specified or several IDs by vertical bar (|) separated. For example: http://[AdServer]/adframe.php?pid=1418&ex=13|652 |
| %geo:locid% | ID of the geo-location (location ID) |
| %geo:country:code% | the visitor (DE, FR, US, ...) Country Code |
| %geo:country:name% | the visitor (Germany, France, Spain, ...) Country name |
| %geo:region:code% | Region Code (Region / State / Province / State / ...) the visitor (01, 02, 03, ...) |
| %geo:region:name% | the visitor (Berlin, Bavaria, Florida, Kentucky, ...) region Name |
| %geo:city:name% | Place name of the visitor (Berlin, Munich, Hamburg, ...) |
| %geo:city:zip% | Zip code of the visitor (13125, ...) |
| %geo:city:lat% und %geo:city:lon% | Longitude and latitude of the visitor |
| %geo:city:cdma% | the visitor CDMA code (US metro codes) |
| %geo:city:ac% | the visitor's area code (US primaries) |
| %openrtb.XXX% | Data from the OpenRTB request. The objects are interrogated separated by periods. Data of the RTB requests can be found at%openrtb.request.xxx% Data of the RTB response (advertisers) data can be found at %openrtb.response.xxx% zu finden. In the case of arrays, the index of the element is used. Examples:%openrtb.request.device.ua% or %openrtb.request.imp.0.banner.w% |
| %gdpr% | DSGVO / GDPR be applied to the user (1) or not (0) |
| %gdpr_consent% | Consent string of IAB CMP Framework |
| %pretargeting_x_y% | Data from the pretargeting query. Where x with the ID of Pretargetings and y by the name of the parameter of at window.asm_pretargeting (...) or window.asm_async_data.addPretargeting (..., ...) is passed to replace. |
Most placeholders can also be changed in your output through the following Commandos:
| Commando | description |
| :url | Data is output URL encoded (z.B. "a%20b" instead "a b") |
| :html | Output of the data is coded with HTML entities (z.B. "&" statt "&") |
| :xml | Output of the data is encoded with XML-Entities (z.B. "&" statt "&") |
| :js | Data is output as JavaScript-compatible string (line breaks with \ n replaced, etc.) |
| :slh | Data output is performed with slashes (eg "Tom \ 's" instead of "Tom's") |
The Commandos are directly attached to the name of the placeholder. Example:
%target:html%
If you use a real-time bidding (RTB) advertising material, more placeholders can be used in it. For details, see Technology -> Real Time Bidding -> RTB Seller API.
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Note: If the Geo-use wildcards in your promotional materials please pay attention to programming for the possible errors can be ignored. Due to the network topography unique features can not be assigned to all visitors, so it may be that some visitors though the country but the city is not available. Likewise, individual information, such as your ZIP code, CDMA or Code Area Code depending on country and region may not be available. |