The ad server allows you to use so-called SubID's. This is used to identify a position located below the advertising space to any numbers.
Example of use
may come to use SubIDs as always when a marketer's inventory of another marketer with markets, for example in the form of residual space marketing. This marketer A creates in his AdServer normally a user account, one belonging to a website associated to advertising space. It provides the code for this ad space to marketers B, which integrates the code as promotional campaign in its own ad server. B marketers Campaign then delivers on its sides, thus ensuring the marketer A for traffic. Now there are several major problems:
- However, although marketers B knows how much he has delivered on which its websites and which side had any click-through rates, marketer A provision in its AdServer only that views and clicks were generated, but can not distinguish between sites. The AdServer of marketers A can accordingly so not distinguish between sites with bad and Web sites with good click, lead or sale rates, and therefore make no optimization.
- Unless done to settle due to leads or sales between the two marketers it is for marketers B not only of interest how many leads / sales have been generated, but also which of its websites have created this to then optimize the delivery of the campaign itself and as web pages with a to take poor performance from the rotation.
Fixed these problems are caused by the SubID tracking. The marketer B transmits this at every insertion of an advertisement in a specific ID to the marketer A, as per an ID per web page or per advertising space of the marketer as the ad server stores these IDs along with the regular statistics, and provides the data to both marketers available , The AdServer of marketers A can now distinguish between pages and deliver accordingly eg campaigns where the click rate is as high as possible. At the same time marketers B can recognize which has its websites / ad panels the best lead and sale rates, and optimize accordingly.
To SubID tracking to use is attached to an AdSpirit URL parameter &sid=
In the above case, the IFrame or script URL of the ad server would be extended to this parameter: http://[AdServer]/adframe.php?pid=123&sid=x, wherein x in each case replaced by a number between 1 and 50.000. If a AdSpirit AdServers used by both marketers x placeholder %pid% can be used to insert the variable.