Language targeting responds to all languages set in the browser, not just the default language. For example, if a user has both German and English enabled in their browser, creatives tailored to both languages can be displayed.
Example 1 – Both Ads are Displayed:
- The user has both "German" and "English" enabled in their browser.
- Two ads are available:
A) An ad with German targeting
B) An ad with English targeting
In this case, both creatives can be shown because both languages (German and English) are enabled in the user's browser.
Example 2 – One Ad is Not Displayed:
- The user has only English and French enabled in their browser.
- Two ads are available:
A) An ad with German targeting
B) An ad with English targeting
In this case, the creative with German targeting will not be displayed, as the user has not enabled German in their browser. However, the creative with English targeting could still be shown, as English is enabled in the user's browser.
Setup at your adserer
Requirements
There are no preparations necessary.
Settings
Campaign / Creative -> Targeting
1. select Languages-Targeting
2. configure Targeting
3. In the Configurator can be searched with the filter for each language. Then select the appropriate language on the +, it is added to the list under the selection.
4. When all the desired languages have been selected, then run change memo .
The field Language Codes is now completed.
Special feature in Reporting (Report -> Special Reports -> Language):
Since a user can set more than one language, more than einView be here possibly counted in reporting for a user.
For example, if the targeting language = en is set and the user has the languages "en, fr, en 'set with them, then the system will each count one View for de, fr and en.
So reporting a Kamp Agen compared the view numbers can look like this: View number of campaign (3.8 million) with the view numbers in Voice Report: 4.4 (for de duplicate views it because of language codes "de-de" and "de-ch "), 2.4 million for s, 354k for fr ...