What is it and what is it good for?
Under Retargeting means the re-addressing of specific users. Used is it for example to users who have already purchased from an online store to be able to turn address later when browsing the web targeted advertising (and only these users). The advantage of this, the user is in a usually much higher conversion rate because even with the advertised shop and are familiar its products.
How does it work?
Visited a user of a shop later be able to address again, first it must be marked as such users. This is done by a cookie is sent to the user when visiting within the shop. The cookie indicates that the user has visited the shop. The mixture is then deposited within the campaign settings that only users who are to be addressed have such a cookie. then a user visits one of the websites and marketed it has a cookie the ad server will detect this and deliver the retargeting campaign against him. Does the user a cookie or no matching cookie is not delivered, the campaign against him.
User check ( "tagging")
To mark user store or a website, you bind a please a 1x1 large picture in the shop website. The URL, use this:
... where [AdServer URL] must be replaced against the host name of the ad server and [XXX] to be replaced by a unique value or string (eg "ShopXYZ"). Visitors can then be recognized based on the submitted in [XXX] value. The value [XXX] may in this case be up to 16 characters long and only contain letters, numbers, and the underscore (_) are made.
User de-check ( "detagging")
In addition to the parameter value= retargeting in the URL of the parameter can be set t=[NUMBER], where [NUMBER] must be replaced by the number of seconds. This number describes how long you want to get the cookie set (default 30 days). To delete a cookie and de-select a user to set the value please to -1 (minus one).
In order to so marked User appeal again you first create a campaign and then set within the tab targeting the point retargeting enable to "Yes". In the below text box Now enter the value that was used to mark the user ([XXX] from the example above about "ShopXYZ"). Here, it is to be case-sensitive.
appeal to users combined
only be addressed are user if you meet multiple criteria (eg Shop A visit and shop B visited), it is hereby set respective dedicated retargeting code on two shops (eg [XXX] = shopa and [XXX] = ShopB). When a user visits two stores he therefore receives two marks. Within your campaign settings, enable now turn retargeting and type in the text box both retargeting code with a semicolon (;) separates (eg "shopa; ShopB"). To ensure that only users are addressed have both marks.
Likewise take no link with OR by two codes by | be separated. If both links ";" and "|" has used "|" Overrides ";", ie setting
a | b; c | d
means: (a OR b) AND (c OR d)
Advanced retargeting with product lists
See entry "retargeting: Product Lists"
User address the NOT marked with
To address users that have been explicitly marked not via retargeting, please note the retargeting code in the text field, followed by an exclamation mark. Example:
... provides this campaign to all users that are NOT marked with shopA.
set their own cookies
In addition to retargeting own cookies can be set. This is done by appending &cookie_name=x to the IFrame, script, click, View-, action oderRetargeting URL. Instead of NAME set the name of this to be written and cookies instead of x the value. Additionally, you can with &cookietime_NAME=t the cookie lifetime determine (t=number of seconds from the current time).
Own cookie can later be used again for campaign delivery. To do so, the field campaign settings -> Targeting -> retargeting code as the code is "c:NAME" (without quotation marks), where NAME is again the cookie name.
You can also also be controlled specifically cookie values by typing "c:NAME=x" (if cookie value equal to x), "c:NAME~x" (if cookie value contains x) or "c:NAME!" (Cookie must not be set) to use.
The retargeting Piggyback serves to existing markings to third parties. For this purpose a piggyback is created and added to this the marking and Demarkierungspixel the third party. the third party of the piggyback code is then passed. This provides the code to its users (for example, in addition to a normal campaign or via user matching code). With each access of the piggyback code by a user of the ad server checks if the user has set the flag. If this is the case, the user of the marker pixel of the Third appears, it is not the case appears the Demarkierungspixel. The user can thus be marked for the third party without the third party must themselves have built a retargeting pixel in the shop's website.
In addition, the retargeting piggyback can be used as a kind of container to bring any pixels below within the shop. For this, the value is entered %all% instead of retargeting name. This value tells the ad server not to look for an existing mark of the user but always output the stored marking code. (If instead of the marking code of Demarkierungscode are issued, please attach simply the parameter &untag=1 to the piggyback URL.)
Keywords: retargeting, retargeting