Targeting -> Parameter targeting
Targeting -> Selection Parameters targeting -> Configure targeting
How to select the source
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URL parameters |
These parameters must be manually appended to the placement code and incorporated into the website. The names of the parameters is free, but must not overlap with parameters of the ad server. Under certain circumstances AdSpirit automatically adds certain parameters to the URL about ref when the Referrer check is enabled on the placement. |
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HTTP header |
To use HTTP headers as the source, use the PHP syntax without the suffix "HTTP_". The following HTTP headers are among others available:
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placeholder |
To use wildcards as the source, use the name of the placeholder without "%". Example: pid |
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OpenRTB object |
To use OpenRTB objects as the source, use the JavaScript syntax for a given property. Example: site.publisher.id |
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pretargeting |
Depending on the type of database pretargeting different parameter names are provided. In the case of CSV databases, the parameter name is always: value |
Parameters (or)
just when I add only getting new values in the parameter targeting, then that is the setting for OR - that is one of the criteria must match in order to be delivered.
Example:
ref==test|=upsala
Parameters (and)
When I add a new line, it means AND. Here is delivered only when both criteria are present.
Example:
ref==test&ref==upsala
Note:
When appended to the advertising area codes for the parameters targeting the parameter key=... and turned on Check referrer, in reporting the values can be output (see: Advice for Reporting)
The parameters passed must max. be 256 characters long.
Notices for reporting:
SUBID's / keywords / referer / search lyrics
AdSpirit used for both keywords (&key=), referrer (&ref=) and search strings (&search=) the database field of SubID (&sid=). That is, a keyword / referer / search string is specified, store, and generate a AdSpirit this SubID. The SubID is then stored in the database and linked to the statistics. It follows that it is not possible to use all three parameters at the same time. If this is done nevertheless, only one value is stored in the database (sid> ref> key> search; means is search and search is specified key, etc.). Parameter targeting is possible independent of any time.
Information and Basics: Parameter targeting preparation
Keywords: parameter targeting, parameter, targeting