Targeting -> Parameter targeting
Targeting -> Selection Parameters targeting -> Configure targeting
How to select the source
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URL parameters |
These parameters must be manually appended to the placement code and incorporated into the website. The names of the parameters is free, but must not overlap with parameters of the ad server. Under certain circumstances AdSpirit automatically adds certain parameters to the URL about ref when the Referrer check is enabled on the placement. |
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HTTP header |
To use HTTP headers as the source, use the PHP syntax without the suffix "HTTP_". The following HTTP headers are among others available:
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placeholder |
To use wildcards as the source, use the name of the placeholder without "%". Example: pid |
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OpenRTB object |
To use OpenRTB objects as the source, use the JavaScript syntax for a given property. Example: site.publisher.id |
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pretargeting |
Depending on the type of database pretargeting different parameter names are provided. In the case of CSV databases, the parameter name is always: value |
Parameter (linked with OR)
If I simply keep adding new values to the parameter targeting, this is the setting for OR — meaning one of the criteria must match for delivery to take place.
Example:
ref==test|=upsala
Parameter (with AND)
When I add a new row, this means AND. Here, delivery will only happen if both criteria are present.
Example:
ref==test&ref==upsala
Special considerations for reporting:
Subids/Keywords/Referrer/Search terms
AdSpirit uses the database field for SubID (&sid=) for both keywords (&key=), referrer (&ref=), and search terms (&search=). That means if a keyword/referrer/search term is specified, AdSpirit will store it and generate a SubID from it. The SubID will then be saved in the database and linked to the statistics. This means that it is not possible to use all three parameters at the same time. If this happens, only one value will be stored in the database (sid > ref > key > search; meaning: if search and key are specified, search will be used, etc.). Parameter targeting is independent of this and can be used at any time.
If the parameter &key=... is appended to the ad slot codes and Referrer checking is enabled, the values of the parameter can be output in reporting. The passed parameters must be a maximum of 256 characters long.
For basic information, please refer to the article about the Parameter Targeting Preparation.
Keywords: parametertargeting, parameter, targeting