The parameter-targeting, you can stop the delivery of the campaign to the presence of certain (URL) parameters. These parameters must be manually appended to the advertising area code and incorporated into the website. The names of the parameters is free, but must not overlap with parameters of the ad server.
use
To only deliver a campaign if a particular parameter has a certain value, select the parameter targeting and paste it the targeting code. This is where the help of the editor recommended (click on the link under the box). In the editor window the parameter name (uppercase and lowercase letters are differentiated). Then enter next one at which value of the parameter, the campaign to be delivered. You can also create additional values that are linked by AdServer with logical OR - ie literally "parameter X must be either Y or Z value thus have the campaign can be displayed". You can also delivery to other parameters socialize connected by logical AND, that "have parameters X has Y value and parameters A must have value B so that the campaign can be shown" literally.
The logical linking with AND and OR, diverse everyday conditions can be mapped to define as a particular area: parameter is greater than 18 "age" and parameter "age" is smaller than the 60th
Example
Original Script:
<script src="http://xyz.adspirit.de/adscript.php?pid=2181" type="text/javascript" language="JavaScript"></script>
Script with your own parameters :
<script src="http://xyz.adspirit.de/adscript.php?pid=2181&country=de&age=35" type="text/javascript" language="JavaScript"></script>
... can be evaluated for example with:
country==de - shows the campaign only when the "land" is "en" has
age=>30 - shows the campaign only if the "old" is greater than 30
etc.
Notes
Case sensitivity
All value entries are not case sensitive. In case you want to use a case sensitive value enter it in quotation marks ("value").
Example 1: b equal "Joe" is found in "a=3&b=Joe&c=8" but not in "a=3&b=joe&c=8"
Example 2: b equal joe is found in "a=3&b=Joe&c=8" and in "a=3&b=joe&c=8"
Numeric parameters
If you use "larger" or "smaller" the entered value as well as the value transmitted by the website will be converted into numbers. In case this conversion is not nonambiguously possible it will be set to 0 (zero). The comparison "z" < "15" will be evaluated as true because "z" is converted to zero.
Example: a larger 2 is found in "a=3&b=Hans&c=8" but not in "a=1&b=Hans&c=8"
Delivery if parameter exists
If you set the parameter X to "includes" [no value entered] meaning parameter "includes" "" the adserver will interpret that the campaign should be delivered if the parameter X does exist; no matter which value it contains.
Example: b includes "" is found in "a=2&b=Hans&c=8" but not in "a=2&c=8"
Delivery if parameter not empty
If you set the parameter X to "not equal" "" (enter two quotation marks) the adserver will interpret that the campaign should be delivered if the parameter X does exist and is not empty; no matter which value it contains.
Example: a not equal "" is found in "a=2&b=Hans&c=8" but not in "a=&b=Hans&c=8"
Delivery if parameter empty
If you set the parameter X to "equal" "" (enter two quotation marks) the adserver will interpret that the campaign should be delivered if the parameter X does exist and is empty.
Example: a equal "" is found in "a=&b=Hans&c=8" but not in "a=2&b=Hans&c=8"
Delivery if parameter does not exist
If you set the parameter X to "equal" [no value entered] the adserver will interpret that the campaign should be delivered if the parameter X does not exist.
Example: b equal is found in "a=2&c=8" but not in "a=2&b=Hans&c=8"
HTTP header
To use HTTP headers as source, please use the PHP notation without the suffix "HTTP_". The following HTTP headers are i.a. available:
Placeholder
To use wildcards as source, please use the name of the placeholder without "%". Example: pid
OpenRTB objekt
To use OpenRTB objects as source, please use the JavaScript syntax of the respective property. Example: site.publisher.id
Pretargeting
Depending on the pretargeting database type, various parameters names are provided. In the case of a CSV databases, the parameter name is always "value".
Further information: Parameter targeting | Hints
Keywords: parameter targeting, parameter, targeting