Keyword targeting describes the advertising approach of users at the time of their occupation with a desired topic. In order to map this targeting with your ad server, this information must be transferred to the placement.

Publisher side:

1. Optional -> Activate referrer check if the parameters are to be displayed in reporting.
2. To use keyword targeting, the parameter &search= is appended to an AdSpirit URL and the words are passed on.

Settings Campaign/Creative:

When keyword targeting is used, AND/OR is possible.

Something must always be included first so that I can exclude something. The exclusion always refers to the inclusion.

You can deposit keywords up to 1mb.

All data in Latin-1 is transmitted instead of UTF-8 and words are separated by spaces (%20 or +) instead of commas. We make underscores from spaces

Example attached to the placement:
&search=faz+r%FCcken+r%FCckenschule+kurs+sport

exactly matching keywords

Exactly matching keywords are keywords that must match exactly with the search. Words as well as word order and arrangement must match..

Example:

• faz rücken rückenschule kurs sport
• rückenschule kurs
• sport

keywords that match as closely as possible

Keywords that match as closely as possible are keywords that must roughly match. Words contained in a keyword must match, but the word order and arrangement do not matter.

Example:

• faz rückenschule rücken
• rücken faz

Exclusive keywords

Exclusive keywords are keywords that must not be present in the search text. The hit behaviour corresponds to the reversal of the exactly matching keywords.

Example:

• faz rücken rückenschule kurs sport
• rückenschule kurs
• faz

exklusive Keywords

Exclusive keywords are keywords that must match the search exactly. If exclusive keywords are defined, at least one of the exclusive keywords AND at least one of the exactly matching or largely matching keywords must match.

Beispiel:

exactly matching : faz rückenschule rücken
exklusive Keyword: rückenschule

1. Set keyword targeting to Yes
   
2. Click on [Configure Targeting]
3. The configuration window opens: 
4. Save 
5. Save campaign/creative

Hint:  If you want to do KeywordTargeting, then it is no longer possible to read the referrer. Because the AdServer uses the same table and only stores one value.